Swot Analysis Of Topshop

Topshop is a british fashion retailer which specialises in clothing, shoes and accessories. This brand started in the basement of Peter Robinson in 1960. It’s first standalone store open in 1974. There are currently 300 shops in UK and nearly 100 stores across 40 different countries. Topshop is famous for it’s cutting edge fashion and unique design that follows the latest trend. Their target customers range from teens to the middle and the majority of them are female. Their customers usually have some interest in fashion, include early adopters and fashion followers.The designs in Topshop range from casual style to semi formal, therefore their target customers can be a student or even people who works in office. Since Topshop belongs to the
The data shows that there are 41 percent in the age range of 25 -54 which is more younger age. So, it is important that Topshop follows the latest trend and catch their customers preferences. Womens’ population is increasing in UK which has a huge impact on the womenswear market. Topshop ‘s target market is mainly female so their market sales might increase.Compare to other countries, people in UK has a higher educational rate. People in this generation are more familiar with the E commerce and the digital age which influence Topshop’s online stores. Due to the report, UK’s standard of living rank the fourth highest in Europe. These data help Topshop to price their products in order to match the living standard of people in UK. People who are willing to shop in Topshop are people who have higher interested in the fashion and they have a higher expectation. Also the Lifestyles and social participation data shows that british are willing to spend their leisure time on shopping, especially in the age range of
All these new technologies brought Topshop many new opportunities such as the development of online shopping and mobile shopping. They always keep their website update which brought more convenience to their buyers. Therefore, consumers are more willing to spend money which makes more profit to the business. Topshop even have applications for people to download on their phone, not only locate stores but also help to track products.Topshop even provide TOPSHOP express that allow consumers to choose the speed of delivery. Topshop is advanced in using social media such as Twitter, Facebook, Instagram, Pinterest which gives consumers live information and communicate with them. For example, during the london fashion week, Topshop is partnering with Twitter to give instant information of next season's trend. Twitter technology will be able to give the latest information on the show, customers can also tweet @topshop as their hashtag. By using these technologies, Topshop will build a new connection with their customers and a way of advertising. Moreover, the ecological factors will influence Topshop. Most of the consumers are more willing to choose a brand that has positive image and eco-friendly. Start from 2008, the uk government plans on “green-initiative”project to increase people's environmental awareness. Topshop launches the sustainable clothing action plan. The company uses this