TOPSHOP (women) vs Urban Outfitters (women)
Topshop was established in 1964 within a Sheffield department store called Peter Robinson in U.K. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer. It is a chain retail clothing store that operates in more than 20 countries. It is part of Arcadia Group, which was also owns a number of well-know outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. It is mainly known for women's clothing and its primary sales come from clothing and fashion accessories. Their womenswear carry dresses, tops, bottoms, bags, shoes, accessories, cosmetics and lingeries. Their mission is to bring in high street fashion at affordable price, their clothing style is very edgy, chic and classy. Their target customers are students to upper-middle class, demographic from 18 to 30s. Urban Outfitters is an apparel company that was incorporated in 1976. The company was originated as “Free People's Store” in Philadelphia in 1970, with concentration of “funky” household items and clothing. The founder were two Philadelphians, Scott Hayne and Scott Belair. The company's womenswear carry dresses, swimwear, tops, bottoms, bags, outerwear, accessories and intimates. Their products are urban hipster style, vintage feel with a modern twist, something that you can wear everyday. They target at young adult market, age from teens to 20s.
Both Urban Outfitters and Topshop are specialty retail store. Topshop 's visual merchandising at the front door is quite eye-catching. I think the clothes on the mannequins give a clear picture of what their product style is and what they are selling –cutting edge style. Their recent exterior is displaying mannequins which are facing inside the store rather than outside, this stimulates one's curiosity to enter the store and find out how the front view of the mannequins look like. The merchandise that are featured in the window are positioned on the ground...
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