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Swot Analysis Of Jcpenney

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Swot Analysis Of Jcpenney
JCPenney was founded 110 years ago by James Cash Penney as one of the nation’s first department stores. Mr. Penney founded the company on the principle of always treating customers the way he wanted to be treated: fair and square.
In 2012, JCPenney stated that their vision is to become everyone’s favorite store. In order to update their image, JCPenney announced some new strategies to re-image their brand. Some of the updated strategies include: pricing, branding, and merchandising. JCPenney wanted customers to enter their newly designed stores and observe the straightforward fair and square pricing, month-long promotions, exceptionally curated products in artful presentations and unmatched customer service. These new strategies were
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