Comparison Of JC Penny And Kohl's
How JC Penny and Kohl’s Use Facebook in their Marketing Plan
Introduction In today’s society we are dependent on social media for information. Social media gives us a feeling of being connected, even when we don’t even know the person we are reading about. The information passed through Facebook, LinkedIn, YouTube, MySpace comes to us uncensored and can evolve rather quickly. Many companies use tools like Facebook, to reach their customers. People are on Facebook twenty four hours of the day, seven days of the week no matter what is going on. One of the reason that websites like Facebook have become such in inter part of our lives is our cell phones give us the ability to connect with people, places and things …show more content…
I have chosen to compare JC Penny and Kohl’s. Each of these companies has a unique history and that is where I am going to start my paper so we have an understanding of how they evolved to the companies they are today. This will help me demonstrate how each company uses Facebook in their marketing strategy today.
JC Penney JC Penney was founded by James Cash Penney in Kemmerer Wyoming in 1902. It manly was a store for farmers and miners to get clothing. The first store was established in 1902, the company is 111 years old this year. JC Penney has grown in to a large company that still sells fashionable clothing and housewares to customers. Combing through the history of JC Penney I could not find when they actually launched their social media campaign using Facebook. I do know that Facebook was launched in February of 2004. I found this to be very interesting that the launch of JC Penney on Facebook was not noted in the timeline. JC Penney had the following items on their Facebook page:
3,760,571 likes
56,607 people talking about them at 12:34 pm on Saturday May 25, …show more content…
Most of what I saw where long term customers who had grown up on JC Penny stating how much they liked the stores. I did see very few responses to customer’s complaints or questions on Facebook. The company also had a list of sponsors on the right that they must be receiving funds for placing ads on their web page.
Kohl’s
Kohl’s was originally founded as a grocery store these stores were opened in 1962. The first stores were in Brookfield Wisconsin. In 1972 they opened the first Kohl’s Department Stores. Kohl’s is only half the age of JC Penney being in business 51 years. I combed through Kohl’s Facebook page and did not see when they launched their Facebook page. Once again I found this to be interesting that they did not show the date of launching Facebook in there timeline.
Kohl’s had the following items on their Facebook page:
10,419,746 likes
201,765 talking about this at 5:32 pm on Saturday May 25, 2013
7,629 were here
One coupon
Generic Timeline of Company History
Kohl’s featured the following items in the main information box:
Introduction In today’s society we are dependent on social media for information. Social media gives us a feeling of being connected, even when we don’t even know the person we are reading about. The information passed through Facebook, LinkedIn, YouTube, MySpace comes to us uncensored and can evolve rather quickly. Many companies use tools like Facebook, to reach their customers. People are on Facebook twenty four hours of the day, seven days of the week no matter what is going on. One of the reason that websites like Facebook have become such in inter part of our lives is our cell phones give us the ability to connect with people, places and things …show more content…
I have chosen to compare JC Penny and Kohl’s. Each of these companies has a unique history and that is where I am going to start my paper so we have an understanding of how they evolved to the companies they are today. This will help me demonstrate how each company uses Facebook in their marketing strategy today.
JC Penney JC Penney was founded by James Cash Penney in Kemmerer Wyoming in 1902. It manly was a store for farmers and miners to get clothing. The first store was established in 1902, the company is 111 years old this year. JC Penney has grown in to a large company that still sells fashionable clothing and housewares to customers. Combing through the history of JC Penney I could not find when they actually launched their social media campaign using Facebook. I do know that Facebook was launched in February of 2004. I found this to be very interesting that the launch of JC Penney on Facebook was not noted in the timeline. JC Penney had the following items on their Facebook page:
3,760,571 likes
56,607 people talking about them at 12:34 pm on Saturday May 25, …show more content…
Most of what I saw where long term customers who had grown up on JC Penny stating how much they liked the stores. I did see very few responses to customer’s complaints or questions on Facebook. The company also had a list of sponsors on the right that they must be receiving funds for placing ads on their web page.
Kohl’s
Kohl’s was originally founded as a grocery store these stores were opened in 1962. The first stores were in Brookfield Wisconsin. In 1972 they opened the first Kohl’s Department Stores. Kohl’s is only half the age of JC Penney being in business 51 years. I combed through Kohl’s Facebook page and did not see when they launched their Facebook page. Once again I found this to be interesting that they did not show the date of launching Facebook in there timeline.
Kohl’s had the following items on their Facebook page:
10,419,746 likes
201,765 talking about this at 5:32 pm on Saturday May 25, 2013
7,629 were here
One coupon
Generic Timeline of Company History
Kohl’s featured the following items in the main information box: