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Jcpenney Swot Analysis

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Jcpenney Swot Analysis
BACKGROUND OF THE COMPANY
J. C. Penney Company, Inc. was founded in 1902 by James Cash in Kemmerer, Wyoming and the first store, named The Golden Rule. J. C. Penney Company, Inc., through its subsidiary, J. C. Penney Corporation, Inc., sells merchandise through department stores in the United States. The company sells family apparel and footwear, accessories, fine and fashion jewellery, beauty products, and home furnishings, as well as provides various services, including styling salon, optical, portrait photography, and custom decorating. As of February 26, 2015, it operated approximately 1,060 stores in 49 states and Puerto Rico. The company also sells its products through its Website, jcp.com.
MARKETING CHANNEL
JCPenney does not manufacture …show more content…
The site has since grown to be an integral part of JCPenney’s omnichannel approach to retail. The site is optimized for TABLET and mobile devices, and the online inventory is also accessible on JCPenney’s mobile application, available on Apple iOS and Android. JCPenney.com can be viewed at tens of thousands of in-store point-of-sale registers and mobile devices, allowing associates to check merchandise availability in all JCPenney stores, as well as place orders on the spot. All JCPenney.com orders can be shipped and returned to any JCPenney store across the …show more content…
Facebook Commerce (f-commerce)
JC Penny is one of the first ‘full f-stores’ from a big retailer offering the full web-store experience optimised for, and inside, Facebook. In a simple definition, f- commerce is selling with Facebook. In the other way, F-Commerce, derived from e-commerce, is the use of Facebook as a platform for facilitating and executing sales transactions – either on Facebook itself or externally via the Facebook Open Graph. F-commerce is a form of social commerce, the use of social media, online media that supports social interaction and user contributions, to assist in the ONLINE BUYING and selling of products and services “On-Facebook”
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