Thesis on Pr and Advertising
Summer Internship Report
Development Credit Bank Present and Future
Report submitted in partial fulfillment of degree of Bachelors of Business Administration (M&S)
Submitted to: Mrs. Apeksha Huda
Faculty Guide
Submitted By:
Raghav Mehra
BBA(M&S)
2008-20011
Roll No.A3914708014
Amity School of Business
Amity University
Acknowledgement
I, Raghav Mehra, owe enormous intellectual debt towards towards my dissertation guide Mrs. Apeksha Huda, Faculty, Amity School of Business, Amity University who has augmented my knowledge in the field of marketing and has given me invaluable insight into the subject. I am obliged to him for being extremely patient and helpful towards me and giving me sufficient time for discussion and guidance at all stages of my work. My increased spectrum of knowledge in this field is the result of his continuous supervision in directing me to absorb relevant and high quality information.
I would also like to thank our respected Director Mam, Mrs.Alka Munjal for giving me such an opportunity and platform to accomplish my dissertation report successfully.
I would like to thank all those people who helped me in the successful completion of my project by giving their precious time in filling my questionnaires without which it would not have been possible to complete my project.
Raghav Mehra
Contents
Banking System in India
Executive Summary
Introduction
About the Project
Objective
Research Methodology
Literature Review
1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising
10. The Present scenario
11. The Research
12.
Development Credit Bank Present and Future
Report submitted in partial fulfillment of degree of Bachelors of Business Administration (M&S)
Submitted to: Mrs. Apeksha Huda
Faculty Guide
Submitted By:
Raghav Mehra
BBA(M&S)
2008-20011
Roll No.A3914708014
Amity School of Business
Amity University
Acknowledgement
I, Raghav Mehra, owe enormous intellectual debt towards towards my dissertation guide Mrs. Apeksha Huda, Faculty, Amity School of Business, Amity University who has augmented my knowledge in the field of marketing and has given me invaluable insight into the subject. I am obliged to him for being extremely patient and helpful towards me and giving me sufficient time for discussion and guidance at all stages of my work. My increased spectrum of knowledge in this field is the result of his continuous supervision in directing me to absorb relevant and high quality information.
I would also like to thank our respected Director Mam, Mrs.Alka Munjal for giving me such an opportunity and platform to accomplish my dissertation report successfully.
I would like to thank all those people who helped me in the successful completion of my project by giving their precious time in filling my questionnaires without which it would not have been possible to complete my project.
Raghav Mehra
Contents
Banking System in India
Executive Summary
Introduction
About the Project
Objective
Research Methodology
Literature Review
1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising
10. The Present scenario
11. The Research
12.