Advertising and Public Relation
Advertising roles and type: * Identification :advertising identifies a product and/or the store was sold . in the earliest years ,and this goes back as far as ancient time ,advertising focused identifying a product and where it was sold . * Information : advertising provides information about the product .advances in printing technology at the beginning of the renaissance spurred literacy and brought an explosion of printed materials in the forms of posters handbills and newspapers . * Persuasion :advertising persuades people to buy things . the industrial revolution accelerated social change, as well as mass production.
It brought the efficiency of machinery not only the production of goods ,but also their distribution . Types of advertising :
There isn’t just one kind of advertising ,in fact advertising is a large and varied industry .
Different types of advertising have different roles ,considering all the different advertising situation ,we can identify seven major type of advertising : 1. Brand advertising ,the most visible type of advertising ,is referred to as national or consumer advertising ,brand advertising such as that for the apple mackintosh the classic 1984 commercial, focuses on the development of long-term brand identity image . 2. Retail or local advertising focuses on retailers ,distributors ,or dealers who sell their merchandise in a certain geographical area ,retail advertising has information about products that are available in local stores .
The objectives focus on stimulating store traffic and creating a distinctive image for the retailer . 3. Direct response advertising tries to stimulate an immediate response by the consumer to the seller .it can use by advertising medium ,particularly direct mail and internet, the consumer can respond by telephone, mail,or over the internet and the product is delivered directly to other consumer by mail or some other carrier . 4. Business –to-business b2b advertising also
It brought the efficiency of machinery not only the production of goods ,but also their distribution . Types of advertising :
There isn’t just one kind of advertising ,in fact advertising is a large and varied industry .
Different types of advertising have different roles ,considering all the different advertising situation ,we can identify seven major type of advertising : 1. Brand advertising ,the most visible type of advertising ,is referred to as national or consumer advertising ,brand advertising such as that for the apple mackintosh the classic 1984 commercial, focuses on the development of long-term brand identity image . 2. Retail or local advertising focuses on retailers ,distributors ,or dealers who sell their merchandise in a certain geographical area ,retail advertising has information about products that are available in local stores .
The objectives focus on stimulating store traffic and creating a distinctive image for the retailer . 3. Direct response advertising tries to stimulate an immediate response by the consumer to the seller .it can use by advertising medium ,particularly direct mail and internet, the consumer can respond by telephone, mail,or over the internet and the product is delivered directly to other consumer by mail or some other carrier . 4. Business –to-business b2b advertising also