Analytical Essay: Effective Advertising|
How does modern advertising work?|
Ever since the turn of the 21st century, marketing has played a vital role on consumerism in the growing global economy. The various conventional marketing tools include advertising, branding, direct marketing, sales promotion, publicity and public relations. Advertising has become such an inextricable part of every human’s life. The effectiveness of advertising can be measured through three main media forms newspaper, television and the internet in which they capture the audience’s attention, are easy to understand and connect to the audience. The first newspaper advertisement was published in the Boston News-Letter in 1704. Since then, this type of marketing has been ever expanding. Of the three primary mediums of advertising, newspapers rank number three when comparing which media form reaches out to the audience the most. Newspapers generally feature two types of advertisements: classified advertisement or text advertisement, and retail advertising or display advertisements. The display advertisement may be all text or include images and can be found throughout the publication. Coupon and sale advertisements, which fall under display advertisements, are efficiently used for sales promotions to attract new customers. By offering a certain dollar or percent amount off the merchandise or service, not only is the advertisement to the point and comprehensible, but the audience’s attention is very well captured as well. When it comes to connecting to the audience, spotlight advertisements do just that; in this advertisement the attention is focused on the customers. For example, a BMW car display advertisement with a picture of the car itself and underneath the “This is meant for you” slogan sends a message to the consumer that they are deserving of such luxury. The...