Advertising Agency

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  • Topic: Advertising, Advertising agency, Student-run advertising agency
  • Pages : 40 (12210 words )
  • Download(s) : 488
  • Published : January 21, 2010
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Saatchi & Saatchi Company Description
This advertising firm is so nice, they named it twice. Saatchi & Saatchi is one of the world's top advertising agency networks, with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper's marketing services network in the US, while its The Facilities Group segment specializes in technical and creative services in audiovisual and print areas for the UK market. Founded in the UK by Maurice and Charles Saatchi in 1970, Saatchi & Saatchi is part of Paris-based advertising conglomerate Public’s

INTRODUCTION
An advertising agency is also called an 'ad' agency. It is a service based business that is dedicated towards the creation, planning and effective handling advertising and any of the other forms of product or service promotions. These services are usually offered to the clients within the industry, though, sometimes, the service is also extended to clients offering affiliated services and products too. The ad agency is independent from the clients. It provides the viewers or customers with an 'outside' point of view to the effort of selling the products or services. The dedicated agency is also equipped to handle all the overall marketing and brand strategies and organise the necessary sales promotional campaigns for clients, when and as required. Today, the typical ad agency clients include various small, medium and big businesses and corporates, a number of non-government organizations and even government agencies. The ad agencies may be hired to produce single ads or the more common and trendy, series of related ads, referred to as the advertising campaign. There is a lot of competition today in the number of dedicated goods and services offered within the various industries and the consumer market and the shelf life of the product or service is defined by the success achieved in sales, on account of successful advertising.

Saatchi & Saatchi is an advertising firm which is working in india and they also have their one branch in lower parel. Advertising is the means of information as well as influencing the general public to buy products or services through visual or oral message. Saatchi & Saatchi Saatchi is their core focus was creativity so they also made a conscious decision to substantially improve upon the quality of their work. Saatchi &Saatchi is The Indian CEO-Kamal Basu

National Creative Director-Ramanuj Shastry
National Planning Director -Saurabh Mishra
Executive Vice President-Ayan Chakraborty
The Indian CFO -Anil Vora
Saatchi & Saatchi is a worldwide ad agency. They have some worldwide clients they are as follows. A) Procter and Gamble-1) Head & shoulder
2) Ariel
3) Olay
4) Pampers

B) Mahindra Renault-1) Logan car
C) General Mills-1) Pillsbury aata
D) ICICI Bank-1) Home Loans
E) Cox & Kings-1) Travel
F) Tata Tea-1) Tetly

Saatchi & Saatchi had launched many products; some of them are as follows. 1)Hyundai Santro
2)Logan Car
3)TVS Motorcycle

The company is working as an advertising agency. They have many departments in one company to work well. And they also have their own working style.

They have 4 important functions or department for efficient work process. They are as follows.

1)Client servicing:-
This department is mainly looks after for services to their clients. This department comes first. Because this department tells the clients that what they can do for them. They inform them that they have many types of offers and advertising types. This department informs them that which type of advertisement will help them. Then client selects one from that.

2)Creative:-
The creative department is deals with creative and innovative ideas and suggestions for making extraordinary advertisements. The...
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