The Wii: Nintendo's Video Game Revolution

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Background Information
Nintendo was founded in 1889 as a card company initially. It moved into the electronic entertainment industry in the late 1970s. Nintendo went on to release its own console and dominate the video games market, both in home video games consoles and in handheld consoles in the early 1980s. The introduction of Wii in 2006 revolutionized the gaming industry by providing greater interactive gaming for all consumers beyond just gamers. In 2006, Nintendo won more awards than any other companies, including “Best of Show” award and “Best Hardware" award. In 2007, more than 99 per cent of its revenues came from electronic entertainment products, counted for $1.5 billion earnings.

Nintendo was unable to meet the demand for its console due to the unexpected success of the Wii and DS handheld. While Sony and Microsoft were prepared to attack Wii’s popularity going into the 2007 holiday season, the success of Nintendo could backfire if it didn’t work on managing supply shortages.

Situation Analysis
Mission statement
Nintendo is dedicated to the long-term development of the interactive entertainment industry, devoting its resources towards maximizing the latest technology to create the most innovative, interactive entertainment products in the world. And to find out an effective way to communicate customer’s need to ensure Nintendo could develop products to successfully fulfill customer’s expectations.

Objectives and goals
Effectively address the shortage issue
Increase profits
To put smiles on people’s faces by offering brand new entertainment that can be enjoyed, regardless of age, gender or gaming experience. •To meet or exceed the customers’ expectations
Maintain market leader status

S.W.O.T Analysis
Long established history in entertainment/gaming industry More competitively priced than its competitors
Good profit margin in selling the console
Featured games (exclusive) such as Mario and The...
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