The Recommendaiton of Htc Company
GAC012 Assessment Event 2: Academic Research Essay
The Recommendation for HTC Company
Student’s Name: Viola Xu
Student ID#: QING21168
Teacher: Ben Charlton
Due Date: 26 September 2012
Word Count: 1682
Table of Contents Executive Summary 1 Introduction: 1 Method: 3 Findings: 4 Discussion: 6 Conclusions and Recommendations: 7 References 9 Appendices 10
Executive Summary
This report was raised to find a method to help HTC have a larger market in China by recommending a marketing mix.
A decrease from 8.9% to 4.8% in one year needs to be addressed (Ken Liu, 2012). By looking for the ability of how much the marketing mixes can contribute to the development of HTC, our results showed us that the product development can help more than market development. HTC lost its competitive power since it does not change the products much more, especially compared with IPhone4. People are more likely to buy a long-life phone in shopping places; advertisements can be produced to let people know HTC; and HTC has to find the strategies to cover the more customers in China.
The report concludes that compared with market development, the product development is the most efficient way to develop HTC Company because products in HTC will be more convenient and cheaper than IPhone4.
Introduction:
1.1Objectives of the research
The purpose of this paper is to develop the products this company has a little bit or create a new product for this company to satisfy the demand of customers. And at the end, the most efficient marketing mix will be chosen to help HTC to develop.
1.2.1Uses and applications
HTC is a mobile phone company established in Taiwan. It used to cooperate with Beats and now, HTC has 4.8% of market in China (No author, HTC’S Q1 Shipments Drop Amid Strong Smartphone Growth Worldwide, 2012).
1.2.2Target market
The target market of HTC is usually teens and adults all over the world. But HTC gets to pay more attention on teens since RIM has
The Recommendation for HTC Company
Student’s Name: Viola Xu
Student ID#: QING21168
Teacher: Ben Charlton
Due Date: 26 September 2012
Word Count: 1682
Table of Contents Executive Summary 1 Introduction: 1 Method: 3 Findings: 4 Discussion: 6 Conclusions and Recommendations: 7 References 9 Appendices 10
Executive Summary
This report was raised to find a method to help HTC have a larger market in China by recommending a marketing mix.
A decrease from 8.9% to 4.8% in one year needs to be addressed (Ken Liu, 2012). By looking for the ability of how much the marketing mixes can contribute to the development of HTC, our results showed us that the product development can help more than market development. HTC lost its competitive power since it does not change the products much more, especially compared with IPhone4. People are more likely to buy a long-life phone in shopping places; advertisements can be produced to let people know HTC; and HTC has to find the strategies to cover the more customers in China.
The report concludes that compared with market development, the product development is the most efficient way to develop HTC Company because products in HTC will be more convenient and cheaper than IPhone4.
Introduction:
1.1Objectives of the research
The purpose of this paper is to develop the products this company has a little bit or create a new product for this company to satisfy the demand of customers. And at the end, the most efficient marketing mix will be chosen to help HTC to develop.
1.2.1Uses and applications
HTC is a mobile phone company established in Taiwan. It used to cooperate with Beats and now, HTC has 4.8% of market in China (No author, HTC’S Q1 Shipments Drop Amid Strong Smartphone Growth Worldwide, 2012).
1.2.2Target market
The target market of HTC is usually teens and adults all over the world. But HTC gets to pay more attention on teens since RIM has
References: No Author (2010), GAC012 Business Studies, Australia. Appendices