Marketing Strategy of Htc Wildfire
I. Intro A. HTC http://en.wikipedia.org/wiki/HTC_Corporation http://www.htc.com/nz/about/
Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market.
We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner, and not the other way around. What we make is not merely the product of focus group tests, but of observing and honoring how individuals choose to interact with technology.
Our customers guide everything we do at HTC, and it’s this commitment that defines the company.
Our longstanding working relationships with fellow technology leaders, such as Google, Microsoft and Qualcomm, are more than strategic partnerships: They serve as active labs of research and development and product evolution. At HTC, collaboration is a means to a very important end: creating a holistic experience for the customer. Our partnerships ensure that hardware, software, and content management and delivery systems are united in seamless and intuitive ways that give consumers control.
Discovering the best ways to integrate state-of-the-art technologies with effortless user experiences has always been, and will always be, our passion. New products simply improve and enhance these experiences. And when our customers share their personal experiences with our products, they speak with passion and conviction. That’s why we encourage, embrace and celebrate users sharing their perspectives. The strength of the HTC community lies in its authenticity; it’s the most accurate and honest voice of real-world understanding available. We insist on seeing through the eyes of this community, because doing so teaches, challenges and prods us to get better at what we do — empowering our customers through personal experience.
b. market offering http://www.htc.com/nz/about/ Strong recommendations from retailers, press reviews,
Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market.
We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner, and not the other way around. What we make is not merely the product of focus group tests, but of observing and honoring how individuals choose to interact with technology.
Our customers guide everything we do at HTC, and it’s this commitment that defines the company.
Our longstanding working relationships with fellow technology leaders, such as Google, Microsoft and Qualcomm, are more than strategic partnerships: They serve as active labs of research and development and product evolution. At HTC, collaboration is a means to a very important end: creating a holistic experience for the customer. Our partnerships ensure that hardware, software, and content management and delivery systems are united in seamless and intuitive ways that give consumers control.
Discovering the best ways to integrate state-of-the-art technologies with effortless user experiences has always been, and will always be, our passion. New products simply improve and enhance these experiences. And when our customers share their personal experiences with our products, they speak with passion and conviction. That’s why we encourage, embrace and celebrate users sharing their perspectives. The strength of the HTC community lies in its authenticity; it’s the most accurate and honest voice of real-world understanding available. We insist on seeing through the eyes of this community, because doing so teaches, challenges and prods us to get better at what we do — empowering our customers through personal experience.
b. market offering http://www.htc.com/nz/about/ Strong recommendations from retailers, press reviews,