The Environmental Footprint: An Analysis Of Starbucks
The main tendency Starbucks is having right now is basically to reduce their environmental footprint. In order to achieve this, they focus on the amount of water, energy and the materials they use. For example, they created a way of reducing the amount of cups for take away with an ecofriendly idea. All of this is always done thinking in the comfort and happiness of their clients, that’s why they also created a method for their customers to opinion about their service.
Their mission is the following: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”
Environmental Trend:
Starbucks is trying to employ a more ecofriendly way of working through the different stores around the world. They have …show more content…
The idea is to make the take away cup a reusable cup; customers may start using the new cup Starbucks has to offer.
This cup is cheap as it is made of a lighter material, when you use it, you get 10 cents of discount, which means that if you use it 10 times, you will get your money from the cup back.
If a person uses this cup for a month, every day, they will save more than a pound of paper. This is a good way of helping the environment and at the same time it creates a good relationship between the coffee house and the customer.
Starbucks Ideas:
Starbucks created a way of improving their business by asking for customer’s ideas. This consists in writing in their web page a STARBUCKS IDEA, with something you would like them to change, for example, ideas for recycling the cups, for changing some particular food they provide, proposing ideas for being more ecofriendly, and many other changes customers would like. For doing this, you should have a Starbucks account, also for commenting and discussing other people’s ideas. This is a good way in making the Starbucks stores more appealing for their customers and also it is a good way of involving them in the business and making them feel part of the coffee …show more content…
Starbucks continues to use different type of strategies to expand their success.
• Personal Passion = Make the customers fall in love and create a personal connection
The company’s main goal is to create and maintain a sense of loyalty with all the customers.
Howard Schultz, the CEO of Starbuck’s, and his team are always trying to look for a culture and environment that loves and respects their employees just as much as their customers. Staff training and management is the key for Starbucks’ perfect leadership.
In order to make the customers fall in love with Starbucks’ products, the employees need to love their own products and their work first. «The customers won’t love your product if you don’t».
Starbucks has created a friendly and welcoming environment to give workers a break from their workday. They provide a relaxing and cozy place to recharge yourself and also your electronics, to meet up with old friends, and to connent with new ones. They try to make customers feel like they’re at home.
The main objective is to sell memorable experiences and
Their mission is the following: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”
Environmental Trend:
Starbucks is trying to employ a more ecofriendly way of working through the different stores around the world. They have …show more content…
The idea is to make the take away cup a reusable cup; customers may start using the new cup Starbucks has to offer.
This cup is cheap as it is made of a lighter material, when you use it, you get 10 cents of discount, which means that if you use it 10 times, you will get your money from the cup back.
If a person uses this cup for a month, every day, they will save more than a pound of paper. This is a good way of helping the environment and at the same time it creates a good relationship between the coffee house and the customer.
Starbucks Ideas:
Starbucks created a way of improving their business by asking for customer’s ideas. This consists in writing in their web page a STARBUCKS IDEA, with something you would like them to change, for example, ideas for recycling the cups, for changing some particular food they provide, proposing ideas for being more ecofriendly, and many other changes customers would like. For doing this, you should have a Starbucks account, also for commenting and discussing other people’s ideas. This is a good way in making the Starbucks stores more appealing for their customers and also it is a good way of involving them in the business and making them feel part of the coffee …show more content…
Starbucks continues to use different type of strategies to expand their success.
• Personal Passion = Make the customers fall in love and create a personal connection
The company’s main goal is to create and maintain a sense of loyalty with all the customers.
Howard Schultz, the CEO of Starbuck’s, and his team are always trying to look for a culture and environment that loves and respects their employees just as much as their customers. Staff training and management is the key for Starbucks’ perfect leadership.
In order to make the customers fall in love with Starbucks’ products, the employees need to love their own products and their work first. «The customers won’t love your product if you don’t».
Starbucks has created a friendly and welcoming environment to give workers a break from their workday. They provide a relaxing and cozy place to recharge yourself and also your electronics, to meet up with old friends, and to connent with new ones. They try to make customers feel like they’re at home.
The main objective is to sell memorable experiences and