How Starbucks Is Changing the World
Starbucks 1
How Starbucks is Changing the World
Denial Nichols, Jenny Bizzoco, Karl Namy & Brian Nichols
Mr. Scott Livingston
Bus – 274 – Business Case Study
ASB-751
January 16, 2008
Starbucks 2
Introduction, Company History, Mission Statement & Core Values – Denial Nichols Starbucks. That one word conjures up memories and thoughts for each of us. Maybe it is the place where you went on a first date, where you go to study, or where you go to just hang out. Whatever Starbucks means to you, it means more to the world and to the people around us. In this paper we are going to discuss the way that Starbucks is changing the world. From its early inception to what it is dong today, Starbucks is a world-changer. We will be discussing the beginning of Starbucks, its management, what Starbucks is doing for the environment, and various other aspects of the corporation. Starbucks is a household name and a modern day phenomenon. Just how did Starbucks get its start? While researching online, I found many different stories that have the same players, but different outcomes. What we do know is that three men and one coffee buyer started Starbucks and one man took over to make this great coffee company what it is today. It all started back in 1966 in Berkley, California. Alfred Peet opened his own coffee store, called Peet’s Coffee and Tea, selling roasted coffee beans. He used to work with his father back in the Netherlands where his father taught him how to roast an exceptional coffee bean. Peet then taught his roasting techniques to Jerry Baldwin, Zev Siegl and Gordon Bowker. Peet is widely credited with starting the specialty coffee revolution in the US. Among coffee historians, Peet is labeled as “the Dutchman who taught America how to drink coffee.” (http://en.wikipedia.org/wiki/Alfred_Peet). Peet’s Coffee and Tea is still in existence today. Starbucks 3 During the 60’s, Gordon Bowker,
How Starbucks is Changing the World
Denial Nichols, Jenny Bizzoco, Karl Namy & Brian Nichols
Mr. Scott Livingston
Bus – 274 – Business Case Study
ASB-751
January 16, 2008
Starbucks 2
Introduction, Company History, Mission Statement & Core Values – Denial Nichols Starbucks. That one word conjures up memories and thoughts for each of us. Maybe it is the place where you went on a first date, where you go to study, or where you go to just hang out. Whatever Starbucks means to you, it means more to the world and to the people around us. In this paper we are going to discuss the way that Starbucks is changing the world. From its early inception to what it is dong today, Starbucks is a world-changer. We will be discussing the beginning of Starbucks, its management, what Starbucks is doing for the environment, and various other aspects of the corporation. Starbucks is a household name and a modern day phenomenon. Just how did Starbucks get its start? While researching online, I found many different stories that have the same players, but different outcomes. What we do know is that three men and one coffee buyer started Starbucks and one man took over to make this great coffee company what it is today. It all started back in 1966 in Berkley, California. Alfred Peet opened his own coffee store, called Peet’s Coffee and Tea, selling roasted coffee beans. He used to work with his father back in the Netherlands where his father taught him how to roast an exceptional coffee bean. Peet then taught his roasting techniques to Jerry Baldwin, Zev Siegl and Gordon Bowker. Peet is widely credited with starting the specialty coffee revolution in the US. Among coffee historians, Peet is labeled as “the Dutchman who taught America how to drink coffee.” (http://en.wikipedia.org/wiki/Alfred_Peet). Peet’s Coffee and Tea is still in existence today. Starbucks 3 During the 60’s, Gordon Bowker,
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