3 Year Marketing Plan
Company G 3-Year Marketing Plan
Introduction Company G is a company that cannot be compared to any other competitors within the electronic business. Our products are known around the world to be made with durability lasting for years, you get the most out of what you paid for. We stand by our products and so do the customers who purchase our items. Our new appliance line fits well with the products that have already been purchased by faithful customers. In this marketing plan we would like to introduce the RIFI1000 this is our new voice activated Multifunction cooker with voice activation capabilities. We believe this new product line will be appealing to current customers and new prospective customers.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product The RIFI 1000 has features that are in other products of this model, some of the other products also have some of the same special features. The features of the RIFI1000 include the following: * Stainless steel exterior with Teflon interior that is easy to clean. The cooker can go into the dishwasher. Also, included are special cleaning wipes to be used on the interior and exterior. The self-clean feature will be appealing to the customer.
* Programmable voice activation/sensor/remote control options. This is a feature that makes the multifunction cooker more convenient to customers.
* Adjustable thermostat to cook at desired temperatures i.e. warm, slow cooking, baking and deep frying capabilities. Consumers want to make sure that their food is done thoroughly. The sensor automatically stops once food is cooked thoroughly. This will be convenient for the consumer, especially for those who are always on the go.
* Programmable automatic fryer lift. Can be programmed to automatically lift anything being fried. Even while being lifted, the frying basket will begin to warm at
Introduction Company G is a company that cannot be compared to any other competitors within the electronic business. Our products are known around the world to be made with durability lasting for years, you get the most out of what you paid for. We stand by our products and so do the customers who purchase our items. Our new appliance line fits well with the products that have already been purchased by faithful customers. In this marketing plan we would like to introduce the RIFI1000 this is our new voice activated Multifunction cooker with voice activation capabilities. We believe this new product line will be appealing to current customers and new prospective customers.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product The RIFI 1000 has features that are in other products of this model, some of the other products also have some of the same special features. The features of the RIFI1000 include the following: * Stainless steel exterior with Teflon interior that is easy to clean. The cooker can go into the dishwasher. Also, included are special cleaning wipes to be used on the interior and exterior. The self-clean feature will be appealing to the customer.
* Programmable voice activation/sensor/remote control options. This is a feature that makes the multifunction cooker more convenient to customers.
* Adjustable thermostat to cook at desired temperatures i.e. warm, slow cooking, baking and deep frying capabilities. Consumers want to make sure that their food is done thoroughly. The sensor automatically stops once food is cooked thoroughly. This will be convenient for the consumer, especially for those who are always on the go.
* Programmable automatic fryer lift. Can be programmed to automatically lift anything being fried. Even while being lifted, the frying basket will begin to warm at