Htc Swot Analysis

Only available on StudyMode
  • Topic: Smartphone, Windows Mobile, Android
  • Pages : 10 (2801 words )
  • Download(s) : 341
  • Published : November 10, 2012
Open Document
Text Preview
COMPANY PROFILE

HTC Corporation

REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 8 Aug 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

HTC Corporation
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

HTC Corporation © MarketLine

Page 2

HTC Corporation
Company Overview

COMPANY OVERVIEW
HTC Corporation (HTC or "the company") is engaged in the research, development and manufacture of smart handheld mobile devices. The company offers smartphones based on Android and Windows Phone operating systems. The company operates in the Americas, Europe and Asia Pacific. It is headquartered in Taoyuan, Taiwan and employed 16,746 people as of March 31, 2012. The company recorded revenues of NT$465,794.8 million ($15,790.4 million) during the financial year ended December 2011 (FY2011), an increase of 67.1% over FY2010. The operating profit of the company was NT$68,787.8 million ($2,331.9 million) in FY2011, an increase of 55.9% over FY2010. The net profit was NT$61,975.8 million ($2,101 million) in FY2011, an increase of 56.8% over FY2010.

KEY FACTS
Head Office HTC Corporation No.23 Xinghua Rd. Taoyuan City Taoyuan County 330 TWN 886 3 375 3252 886 3 375 3251 http://www.htc.com

Phone Fax Web Address

Revenue / turnover 465,794.8 (TWD Mn) Financial Year End Employees Taiwan stock exchange Ticker December 16,746 2498

HTC Corporation © MarketLine

Page 3

HTC Corporation
SWOT Analysis

SWOT ANALYSIS
HTC Corporation (HTC or "the company") is engaged in the research, development and manufacture of smart handheld mobile devices. The company offers smartphones based on Android and Windows Phone operating systems. The company has significant R&D capabilities which give it a competitive edge to reach the market first with many industry leading innovations and features. However, intense competition may affect the company's revenue growth and profitability in coming years. Strengths Significant R&D capabilities Strong relationships with industry leaders Opportunities Growing smartphones market Positive trends in the tablets market is a growth opportunity Strategic acquisitions Weaknesses Market share losses Low margins compared to its peers Threats Intense competition Legal investigations may tarnish image and result in penalties

Strengths

Significant R&D capabilities The company has significant R&D capabilities. Since its inception, HTC has invested consistently to enhance its R&D capabilities. For instance, the company has invested NT$15,960.9 million ($541.1 million), and NT$12,940 million ($438.7 million) in R&D in FY2011 and FY2010, respectively. Further, the company has invested NT$3,427 million ($116.2 million) in R&D in Q12012, which accounts for 5.1% of the total revenue. Also, in FY2011 the company’s R&D professionals accounted for almost 30% of total headcount and R&D investments represented 3.4% of total revenues. The company's R&D capabilities aim at creating value differentiation in products delivering performance to users. Its innovation center conducts R&D activities related to new technologies, potential future products and applications; and provides results and findings to other R&D departments for further development. The company's development capabilities have allowed it to launch innovative and new products to the market on consistent basis. For instance, in 2012 Mobile World Congress (MWC), HTC unveiled its new HTC One series of smartphones. In 2011, HTC launched several enhanced cloud and audio-visual services such as HTC Watch and Beats...
tracking img