Htc Assignment
BAHRIA UNIVERSITY ISLAMABAD CAMPUS
Marketing Management
Course Code: MKT-510
Class: MBA-2(A)
Date: 2/11/2011
Submitted By: Submitted To:
Name: Zeeshan Iqbal Name: Mr. Atif
Enrollment No: 01-120111-063 Visiting Faculty
DEVELOPING MARKETING STRATEGIES AND PLANS
Marketing and Customer Value
The Value Delivery Process
HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System, its market share has been increased rapidly. Yet they are designing the high-end smartphones in the industry that are equipped with most advance features in the market.
HTC Corp. has decided to become a recognized global brand in the Smartphone market. This requires: * Restructuring manufacturing operations * Deciding value-proposition * Change of OS * US and China focus * Changes in cost-structure * Intense marketing efforts * Re-orient financial resources * ODM manufacturing (Original Design Manufacturer) * Rethink white label, mass-customization The Value Chain
Although HTC Corporation continues to grow, it is not growing initially in 21st Century, so they equip their smartphones with largest and most advance operating system (Android) by partnering with Google Inc. The company has increased their product range and expands their selling network. Involving in new-product development has improved the products range, cutting costs, most efficient and reliable and superior quality smartphones.
Core Competencies
HTC 's product portfolio offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go. It is an Innovative ODM and Premium Priced Phone Maker. It has an extensive range of HTC-branded products around the world. It is the only brand in smartphones
Marketing Management
Course Code: MKT-510
Class: MBA-2(A)
Date: 2/11/2011
Submitted By: Submitted To:
Name: Zeeshan Iqbal Name: Mr. Atif
Enrollment No: 01-120111-063 Visiting Faculty
DEVELOPING MARKETING STRATEGIES AND PLANS
Marketing and Customer Value
The Value Delivery Process
HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System, its market share has been increased rapidly. Yet they are designing the high-end smartphones in the industry that are equipped with most advance features in the market.
HTC Corp. has decided to become a recognized global brand in the Smartphone market. This requires: * Restructuring manufacturing operations * Deciding value-proposition * Change of OS * US and China focus * Changes in cost-structure * Intense marketing efforts * Re-orient financial resources * ODM manufacturing (Original Design Manufacturer) * Rethink white label, mass-customization The Value Chain
Although HTC Corporation continues to grow, it is not growing initially in 21st Century, so they equip their smartphones with largest and most advance operating system (Android) by partnering with Google Inc. The company has increased their product range and expands their selling network. Involving in new-product development has improved the products range, cutting costs, most efficient and reliable and superior quality smartphones.
Core Competencies
HTC 's product portfolio offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go. It is an Innovative ODM and Premium Priced Phone Maker. It has an extensive range of HTC-branded products around the world. It is the only brand in smartphones
References: All the data and reference is collected from different web sources however all the data is thoroughly revised and edited where possible. Following are the specific websites from where all sources about HTC Corporation is collected through intensive search. Book Reference: Marketing Management 13th Edition, Philip Kotler Principles of Marketing 13th Edition, Philip Kotler www.google.com.pk Some Searching Keywords www.htc.com HTC Corporation Business Review www.ask.com HTC Company Profile/Portfolio www.wikipedia.com HTC SWOT Analysis www.scribd.com HTC Strategy Formulation www.slideshare.net HTC Strategic Business Units