Htc Assessment

Only available on StudyMode
  • Download(s) : 220
  • Published : April 24, 2012
Open Document
Text Preview
|
|

|
|
|
|
|

Table of Contents
0.0 Executive Summary………………………………………………………………………………………….3 1.0 Company Overview………………………………………………………………………………………….4 2.0 Mission and Vision……………………………………………………………………………………………4 3.0 External Environment ……………………………………………………………………………………..4 3.1 PESTEL Analysis…………………………………………………………………………………………4 3.2 Competitor Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7 4.0 Internal Resources……………………………………………………………………………………………8 5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10 6.0 Conclusion and Recommendation………………………………………………………………….11

Executive Summary
Background and Mission
The Taiwanese based company founded in 1997, has quickly risen to become the 5th best producer of smartphones in the world. Its mission is to become the world’s leading producer of communication devices by having innovative designs and capabilities. External Environment

The external environment is analysed by looking at the PESTEL factors that affect the company in terms of political and legal aspects such as patents and lawsuits, economic aspects in terms of exchange rates fluctuations, social aspects such as changing tastes, technological aspects such as new operating systems in phone and also the environment in terms of competitor activity. It also analyses the competitors in the market along with their strengths and also the a 5 force analysis that looks at threats to the company in terms of new entrants and substitutes as well as the bargaining power of firms engaging in business transactions. Internal Resources

Looks at the internal resources of the company such as employees as well as the existence of tangible and intangible assets such as building and brand image as well as knowledge in the company in terms of tacit and explicit as well analyses the activities that adds value to HTC’s products such as HTC joining with firms such as Google to give them an better operating system through their Android system. Strategy Formation

This section looks at the company’s available options to implement in the future. Strategies in business level as porter’s generic forces are used to see what are the possible options are HTC to survive in the market. It also offers strategies at corporate level such as the BCG growth share matrix which allows the firms to see where their products are in the market and also helps them decide what type of strategy to use on their products. Conclusion and Recommendation

Recommendation has been made as to what strategy out of the ones offered that HTC should go for. The recommended strategy for HTC was a differentiation strategy that made their product different from its rivals through acquiring the technology and capabilities of some of the companies that HTC has acquired.

HTC Corporation
1.0 Company Overview
HTC Corporation is a Taiwanese based company manufacturing smart phones. Founded in 1997 as a high tech consortium along with 37 other companies such as HP, IBM and Motorola, HTC has become one of the fastest growing companies in the mobile sector being ranked the 5rd in the world for best performing Technology Company. Best being known for its innovation, HTC offers a range of high tech products mainly in the Smartphone category and has also expanded into PC tablets. 2.0 Mission and Vision

HTC’s mission is to become the world’s leading supplier of communication devices by providing value-added design, world-class manufacturing and logistics and service capabilities with a keen focus on innovation (HTC Corp, 2011). With a powerful R&D focus, HTC plan to come up with new innovative designs and products particularly focusing on the Smartphone category. 3.0 External Environment

It is important to analysis HTC’s external environment in...
tracking img