Htc Corporation

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COMPARITIVE MAAGEMENT
International Corporation

M.MASOOD AHMED QAMAR
01-111081-086
BBA 7th C

SUBMITTED TO: SIR COL.MANZOOR AWAN
5/6/2011

TABLE OF CONTENTS

COMPANY PROFILE1
HISTORY2
Introduction:2
Products and Innovation:2
SWOT ANALYSIS:4
INTERNAL ENVIRONMENT:5
Mission statement:5
Policies:5
Formal Structure:7
Organization Division:8
ORGANIZATION CULTURE:10
EXTERNAL ENVIRONMENT:11
Ways in which Strength are Exploited:12
MANAGEMENT PRACTICES:13
Brand Strategy:13
Competitive Strategy:13
Risk Management:14
FACTORS CONTRIBUTING TO INTERNATIONAL SUCCESS:15
REFERENCES:17

COMPANY PROFILE

Company name: HTC Corporation
Stock name: HTC
Stock Code: 2498
Market type: TWSE- Listed
Industry type: Communications & Internet Date of establishment: 15-05-1997
Capital: NT$8,176,532,850
Chairman: Cher Wang
Numbers of employees: 8,948(31-3-2010)
Tel: +866-3-375-3252
Website: www.htc.com

HISTORY:
The history of HTC Corporation is described as follows:
Introduction:
HTC Corp produces powerful handsets that continually push the boundaries of innovation to provide true mobile freedom. It is founded in 1997 by Cher Wang, Chairwoman, HT Cho, Director of the Board & Chairman of HTC Foundation, and Peter Chou, President and CEO, HTC made its name as the company behind many of the most popular operator-branded devices on the market. It has established unique partnerships with key mobile brands, including the leading five operators in Europe, the top four in the US, and many fast-growing Asian operators. It has also brought products to market with industry leading OEM partners and, since June 2006, under its own HTC brand. HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. According to Business Week ranked HTC as the second best performing Technology Company in Asia in 2007 as well as giving the company the number 3 spot in its Global listing in 2006. According to HTC, 18 months ago the company has introduced dozens of HTC-branded products around the world.

Products and Innovation:
HTC is known for its innovation. It is constantly broadening the range of devices it offers – introducing devices to support specific applications and new form factors that meet the increasingly diverse needs of its customers and partners. HTC's product portfolio offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go.

It has a rich heritage of device 'firsts':
* First color palm-size PC (1999)
* First Microsoft Pocket PC (2000)
* First Microsoft wireless Pocket PC (2002)
* First Microsoft powered Smart phone (2002)
* First Microsoft Smart Music Phone (2004)
* Large 2.8" TFT touch-screen LCD display
* First Microsoft 3G Phone (2005)
* First Microsoft Windows Mobile 5.0 Platform Phone (2005) * First tri-band UMTS 3G device on the Windows Mobile platform (2006) * First Microsoft Windows 5.0 Smart phone (2006)
* First Tri-band UMTS PDA touch screen to allow finger tip navigation (June2007) In early 2006, HTC launched a powerful new device with a groundbreaking form factor:  the HTC Advantage. The HTC Advantage is the world’s most powerful office, boasting a 5" screen and full detachable QWERTY keyboard. This was followed in early 2007 with the introduction of the HTC Shift. Equipped with Windows Vista this device includes a brilliant 7-inch widescreen touch display and a 40 gigabyte hard drive. HTC launched the HTC Touch™ in June 2007 as the result of extensive R&D and the conviction that fingertip control would enable more intuitive navigation....
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