htc inc five forces analysis
UNIVERSITY OF WALES INSTITUTE, CARDIFF
Master of Business Administration
MBA 402
STRATEGIC MANAGEMENT
Assignment 1
Lecturer: Lucky Cheong
Student Name: Ngo Si Hien
Student ID: 1106/8578
Submission Date: 7th May 2012
Word count: 2,519 words
Table of contents
I. Industry background and five force model 3
a. Company’s product and segment of industry 3
b. Demand elasticity of various products 3
c. Cost structure of the Company, economy scale. 4
d. Five forces model 5
The threat of entry 5
The bargain power of suppliers 6
The threat of substitutes 6
Bargaining power of customers 7
Competitive Rivalry 7
II. Position and Strategy 7
a. Position 7
b. Strategic
c. Forecast likely growth 8
III. References 10
HTC Corporation
I. Industry background and five force model
a. Company’s product and segment of industry
Nowadays, smart phones become the most popular products that are being chosen by the customers. The global mobile phone market has strongly increased from year 2007 until now, in 2011 the first time sale amount of Smartphone higher than sale amount of laptop and The finance group forecasts that worldwide sales of smart phones will grow by 46 percent this year 2012 to hit 687.9 million and annual sales of smart phones will exceed one billion globally in 2014 (according to a Credit Suisse research note). This is the main factors driving demand in the mobile phone industry.
HTC is a Global Designer of Smartphone HTC Corporation, founded in May 1997, leads the smart phone industry in innovation and design. HTC manufactures and promotes smart phone products that go beyond consumer needs to fit the way users work and live. Today, it continues to be a central tenet of HTC 's long term business strategy. "Quietly Brilliant" encapsulates HTC‘s commitment to allow its exceptional products and technologies, while
Master of Business Administration
MBA 402
STRATEGIC MANAGEMENT
Assignment 1
Lecturer: Lucky Cheong
Student Name: Ngo Si Hien
Student ID: 1106/8578
Submission Date: 7th May 2012
Word count: 2,519 words
Table of contents
I. Industry background and five force model 3
a. Company’s product and segment of industry 3
b. Demand elasticity of various products 3
c. Cost structure of the Company, economy scale. 4
d. Five forces model 5
The threat of entry 5
The bargain power of suppliers 6
The threat of substitutes 6
Bargaining power of customers 7
Competitive Rivalry 7
II. Position and Strategy 7
a. Position 7
b. Strategic
c. Forecast likely growth 8
III. References 10
HTC Corporation
I. Industry background and five force model
a. Company’s product and segment of industry
Nowadays, smart phones become the most popular products that are being chosen by the customers. The global mobile phone market has strongly increased from year 2007 until now, in 2011 the first time sale amount of Smartphone higher than sale amount of laptop and The finance group forecasts that worldwide sales of smart phones will grow by 46 percent this year 2012 to hit 687.9 million and annual sales of smart phones will exceed one billion globally in 2014 (according to a Credit Suisse research note). This is the main factors driving demand in the mobile phone industry.
HTC is a Global Designer of Smartphone HTC Corporation, founded in May 1997, leads the smart phone industry in innovation and design. HTC manufactures and promotes smart phone products that go beyond consumer needs to fit the way users work and live. Today, it continues to be a central tenet of HTC 's long term business strategy. "Quietly Brilliant" encapsulates HTC‘s commitment to allow its exceptional products and technologies, while
References: 1) http://www.idc.com/about/about.jsp?t=1336155759425 (5/5/2012) 2) http://www.businessweek.com(5/5/2012) 3) http://www.reuters.com/article/2012/04/12/us-smartphonemakers-research-creditsuiss-idUSBRE83B0LS20120412(5/5/2012) 4) http://www.htc.com/www/investor/(5/5/2012) 5) http://www.mzcan.com/canreport/main.php?ticker=2498&id=38®ionid=1(5/5/2012) 6) http://www.macrumors.com/2011/04/19/analysis-of-apples-lawsuit-against-samsung-includes-ios-device-sales-numbers/(5/5/2012) 7) http://www.themanager.org/models/p5f.htm(5/5/2012) 8) http://www.bloomberg.com/news/2012-04-27/samsung-overtakes-nokia-as-world-s-biggest-phone-vendor.html(5/5/2012) 9) http://www.apple.com/pr/library/2012/01/24Apple-Reports-First-Quarter-Results.html(5/5/2012) 10) http://www.apple.com/pr/library/2011/