The Internal Reasons for Nokia's Failure

Only available on StudyMode
  • Download(s): 147
  • Published: October 2, 2012
Read full document
Text Preview
南 京 工 程 学 院

毕 业 论 文

作 者: 陈婷婷 学 号: 204080103 系 部: 外语系
专 业: 英语(经贸英语方向)
题 目: 手机巨人的倒下—诺基亚失败的内部原因 The Collapse of the Mobile Giant—The Internal Causes of Nokia’s Failure

指导者: 李健 讲师
(姓 名) (专业技术职务)

(姓 名) (专业技术职务)

2012 年 5 月 南 京



摘 要1


Chapter 1 Introduction3

CHapter 2 the Failure of the Innovation4

2.1 The Effect of Enterprise Inertia4
2.1.1 The Definition of Enterprise Inertia4
2.1.2 Nokia’s Enterprise Inertia5 Distribution Channel Crisis5 The Problem in the Product Line6
2.2 Out-dated Design Concept6
2.2.1 Definition of Design Concept6
2.2.2 Nokia’s Design Concept7
2.3 Innovation Lags8

Chapter 3 Resistance to Change10

3.1 Ignorance of Consumer Demand10
3.1.1 Definition of Consumer Demand10
3.1.2 The Importance of Consumer Demand11
3.1.3 Nokia’s Ignorance12 from Meet to Create Consumer Demand12 Upgrade of Consumption13
3.2 The Problem of Mobile Phone System14
3.2.1 Present Market Situation14
3.2.2 Contrast of Symbian and Apple14
3.3 Modern Bureaucratism in Nokia16
3.3.1 Hold Back Innovation16
3.3.2 Wasted Advanced Technology16

Chapter 4 Old Business Model17

4.1 Definition of Business Model17
4.2 Characteristics of Business Model18
4.2.1 Profitable18
4.2.2 Sustainable18
4.2.3 Adoptability18
4.3 Comparisons of Nokia and Apple in Business Model18 4.3.1 Collaborative Network18
4.3.2 Product Innovation19
4.3.3 Income methods20
tracking img