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Product Life Cycle of Nokia Nseries Mobile Phones

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Product Life Cycle of Nokia Nseries Mobile Phones

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  • March 2012
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Product Life Cycle of Nokia N-Series Mobile Phones

Table of Contents

The Product Life Cycle
Introduction……………………………………………………………………. .2 The Product Life Cycle of Nokia N-series mobile phones……………………….3 Advantages of the Product Life Cycle…………………………………………...7 Disadvantages of the Product Life Cycle………………………………………...7 References………………………………………………………………………...8

The Product Life Cycle: Introduction

The product life cycle is defined as a generalized model of the sales trend of a product class or category over a period of time and of related changes in competitive behaviour (Buzzell, 1966). In order to accommodate the product life cycle as a predictive tool for a product marketing outcome, Scheuring (1974) proposed two main factors that could affect the application of the product life cycle. The first factor is the effect of population growth change, and the level of personal consumption. Secondly it is necessary to be clear on the product type involved.

There are five stages of the conventional life cycle of a product, namely; product development, introduction, growth, maturity and decline.

Fig. 1: Product Life Cycle (William, D. and McCarthy J. E.)

The Product Life Cycle of the Nokia Nseries mobile phone will be discussed in the section below.

Product Life Cycle of Nokia N-series Phones

The Nokia N series is a branded range of mobile phones. This product consists of the N70, N90 and N91. Nokia N-series is the predecessor of new mobile product groups through the an attractive designed, and simple device. The Nokia N- series phones support print-quality photography and high quality video recording. In addition, Nokia N-series mobile phones offer a rich music experience. The Nokia N-series range is a good choice for consumers who want to be mobile having a portable gadget with an elegant design at that time.

The Development Stage of the Nokia N-Series
The product...