The Challenge of Organizational Communication

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The Challenge of Organizational Communication

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What does it all mean? It means that in recent years the world has been changing faster than ever before and becoming more complex than anyone could ever imagine. Katherine Miller points out 4 aspects of these changes that were barely on the radar 20 years ago, but today dominate much of our thinking. The first one is globalization.

It has become a truism to say that we live in a global economy and participate in a global market. The emerge of both was facilitated by key political changes such as the end of the cold war and creation of the European Union. As a result, they triggered the emerge of various institutions to help regulate the global economy (World Trade Organization and International Monetary Fund) and led to practices such as outsourcing and a general increase in an international presence, especially in the developing countries. Whereas some see globalization only in positive aspects, stressing that it offers great opportunities for entrepreneurs worldwide, others argue that it can lead to domestic job loss, exploitation of workers in third world nations and environmental problems. However, what becomes clear from all sides, is that the challenges of globalization are not just economic – they also concern messages, relationships and system of understanding. Some of the questions organizations need to address nowadays are: -How can we communicate effectively on global markets?

-How can this communication be used to increase understanding in multinational workplace and protect the rights of workers within their country and abroad? -How do corporations communicate about the balance between providing goods and services at the lowest cost and a safe and economically secure workplace for their employees? The second challenge of organizational communication I’d like to mention is terrorism. In the post-9/11 world, the implications of terrorism can be seen especially in two areas – the “war on...
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