Food Lion-Case Analysis
My final for organizational communications
Table of Contents
Introduction 3
Case Analysis 5
Conclusion 7
Reverences 8
Introduction
Food Lion LLC is an American grocery store company headquartered in Salisbury, NC, that operates approximately 1,300 supermarkets in 11 Mid-Atlantic and South Atlantic states as well as Tennessee, Kentucky and West Virginia under the Food Lion, Harvey’s Supermarket, Bloom, Bottom Dollar Food, and Reid's banners. With approximately 73,000 employees, Food Lion LLC is the largest subsidiary of Delhaize Group. Delhaize Group is a food retailer headquartered in Belgium, which operates in seven countries. Delhaize Group was founded in Belgium in 1867. The principal activity of Delhaize Group is the operation of food supermarkets in North America, Europe and Southeast Asia. Supermarket News ranked Delhaize America No. 10 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $17.3 billion.
By cutting its overhead dramatically, Food Lion has been able to offer "everyday low prices" to consumers and still manage to reap some of the highest profits in the supermarket industry. Faced with a struggling economy and increased competition in the form of supercenter outlets, Food Lion has responded with some store closures and work force reductions, but has also sought to revitalize the grocery shopping experience through the introduction of a store concept called Bloom, intended to provide a uniquely convenient layout and competitive prices.
Key Dates in the companies History
1957-Food Town is established in Salisbury, North Carolina.
1974:Belgian grocer Delhaize acquires Food Town.
1982:Company changes its name to Food Lion.
1986:Tom Smith, who started at the company in the 1950s as a grocery bagger, becomes CEO of Food Lion.
1999:A new management team seeks to revitalize Food Lion.
2001:Food Lion becomes part of Delhaize's umbrella company for its American holdings.
Table of Contents
Introduction 3
Case Analysis 5
Conclusion 7
Reverences 8
Introduction
Food Lion LLC is an American grocery store company headquartered in Salisbury, NC, that operates approximately 1,300 supermarkets in 11 Mid-Atlantic and South Atlantic states as well as Tennessee, Kentucky and West Virginia under the Food Lion, Harvey’s Supermarket, Bloom, Bottom Dollar Food, and Reid's banners. With approximately 73,000 employees, Food Lion LLC is the largest subsidiary of Delhaize Group. Delhaize Group is a food retailer headquartered in Belgium, which operates in seven countries. Delhaize Group was founded in Belgium in 1867. The principal activity of Delhaize Group is the operation of food supermarkets in North America, Europe and Southeast Asia. Supermarket News ranked Delhaize America No. 10 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $17.3 billion.
By cutting its overhead dramatically, Food Lion has been able to offer "everyday low prices" to consumers and still manage to reap some of the highest profits in the supermarket industry. Faced with a struggling economy and increased competition in the form of supercenter outlets, Food Lion has responded with some store closures and work force reductions, but has also sought to revitalize the grocery shopping experience through the introduction of a store concept called Bloom, intended to provide a uniquely convenient layout and competitive prices.
Key Dates in the companies History
1957-Food Town is established in Salisbury, North Carolina.
1974:Belgian grocer Delhaize acquires Food Town.
1982:Company changes its name to Food Lion.
1986:Tom Smith, who started at the company in the 1950s as a grocery bagger, becomes CEO of Food Lion.
1999:A new management team seeks to revitalize Food Lion.
2001:Food Lion becomes part of Delhaize's umbrella company for its American holdings.