Whole Foods Case Study
Case Analysis
Whole Foods Market in 2010:
Vision, Core Values, and Strategy
By: Katie Hollar
Baker College Online
Case Analysis
Whole Foods Market in 2010: Vision, Core Values, and Strategy
Overview
Whole Foods Market was established in Austin, Texas in 1980 as a natural and health food supermarket, and it has since become the world’s largest supermarket chain in organic and natural foods. Whole Foods Market had 289 stores located in Canada, Great Britain, and predominantly in the United States in 2010. Providing high quality, naturally produced, flavorful, low processed organic food to consumers that desire a higher quality menu and a healthier life style, in many regions has been their goal since inception.
The core values of Whole Foods Market distinguish them from competitors and are key factors in keeping Whole Foods Market a success and enable them to implement their strategies in the organic grocer market. There are seven core values that accompany Whole Foods Market Mission: Whole Foods, Whole People, Whole Planet. The seven core values are; selling the highest quality natural and organic products available, satisfying and delighting our customers, team member happiness and excellence, creating wealth through profits and growth, caring about our communities and our environment, creating ongoing win-win partnerships with our suppliers, and promoting the health of our stakeholders through healthy eating education. (Thompson, 2012)
Expansions, cost cuts, value pricing, bargain shopping, establishing a wide product line, offering a wide selection of services available in the stores, and team empowerment are the strategies that have been implemented and carried through that are the keys to the success of Whole Food Markets in the past thirty years. (Thompson, 2012)
Problems and key issues that the management is facing include the competition from other organic suppliers and retailers, higher costs, decreased consumer spending, the risks
Whole Foods Market in 2010:
Vision, Core Values, and Strategy
By: Katie Hollar
Baker College Online
Case Analysis
Whole Foods Market in 2010: Vision, Core Values, and Strategy
Overview
Whole Foods Market was established in Austin, Texas in 1980 as a natural and health food supermarket, and it has since become the world’s largest supermarket chain in organic and natural foods. Whole Foods Market had 289 stores located in Canada, Great Britain, and predominantly in the United States in 2010. Providing high quality, naturally produced, flavorful, low processed organic food to consumers that desire a higher quality menu and a healthier life style, in many regions has been their goal since inception.
The core values of Whole Foods Market distinguish them from competitors and are key factors in keeping Whole Foods Market a success and enable them to implement their strategies in the organic grocer market. There are seven core values that accompany Whole Foods Market Mission: Whole Foods, Whole People, Whole Planet. The seven core values are; selling the highest quality natural and organic products available, satisfying and delighting our customers, team member happiness and excellence, creating wealth through profits and growth, caring about our communities and our environment, creating ongoing win-win partnerships with our suppliers, and promoting the health of our stakeholders through healthy eating education. (Thompson, 2012)
Expansions, cost cuts, value pricing, bargain shopping, establishing a wide product line, offering a wide selection of services available in the stores, and team empowerment are the strategies that have been implemented and carried through that are the keys to the success of Whole Food Markets in the past thirty years. (Thompson, 2012)
Problems and key issues that the management is facing include the competition from other organic suppliers and retailers, higher costs, decreased consumer spending, the risks
References: Thompson, Peteraf, Gamble, Strickland, Crafting & Executing Strategy, 18th e , McGraw-Hill Irwin, 2012 Whole Foods Market, 2011, Retrieved from: http://wholefoodsmarket.com/