Whole Foods Case Study

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Case Analysis
Whole Foods Market in 2010:
Vision, Core Values, and Strategy
By: Katie Hollar
Baker College Online

Case Analysis
Whole Foods Market in 2010: Vision, Core Values, and Strategy

Whole Foods Market was established in Austin, Texas in 1980 as a natural and health food supermarket, and it has since become the world’s largest supermarket chain in organic and natural foods. Whole Foods Market had 289 stores located in Canada, Great Britain, and predominantly in the United States in 2010. Providing high quality, naturally produced, flavorful, low processed organic food to consumers that desire a higher quality menu and a healthier life style, in many regions has been their goal since inception. The core values of Whole Foods Market distinguish them from competitors and are key factors in keeping Whole Foods Market a success and enable them to implement their strategies in the organic grocer market. There are seven core values that accompany Whole Foods Market Mission: Whole Foods, Whole People, Whole Planet. The seven core values are; selling the highest quality natural and organic products available, satisfying and delighting our customers, team member happiness and excellence, creating wealth through profits and growth, caring about our communities and our environment, creating ongoing win-win partnerships with our suppliers, and promoting the health of our stakeholders through healthy eating education. (Thompson, 2012) Expansions, cost cuts, value pricing, bargain shopping, establishing a wide product line, offering a wide selection of services available in the stores, and team empowerment are the strategies that have been implemented and carried through that are the keys to the success of Whole Food Markets in the past thirty years. (Thompson, 2012) Problems and key issues that the management is facing include the competition from other organic suppliers and retailers, higher costs, decreased consumer spending, the risks of losing producers and manufacturers to the tough economy, and increasing their investment and other income. Company Mission

Whole Foods, Whole People, Whole Planet. Whole Market Foods is the largest supermarket chain of high quality, flavorful, least processed organic and natural foods from local, national and international suppliers. Offering services that include; ready-made meals, unique customer taste tests, educational services and products, fresh bakery, produce, meat, and seafood items, and a variety of merchandise offering fine quality and everyday items that coincide with their commitment to the environment. Since expansion through the United States and beyond we are committed to providing the metropolitan areas with a fun, educational, and learning environment for health and environmental conscious individuals. We will continue to grow by educating people about protecting the environment, sustaining agriculture, and eating health, by continuing to expand our operations to more locations, and by empowering our teams to be successful and highly motivated. (Thompson, 2012) Internal/External Analysis

Whole Foods Market is a leader in the organic and natural product supermarket industry. They have strategically increased the value of the company in most years, decreased costs in the previous years, increased their competitive strength in the market and have appealed to the supermarket industry as a whole company. (Thompson, 2012) Strengths

Expansion has strengthened Whole Foods Stores. Since 1991 when the company went public, Whole Foods Market strategy was partially focused on expansion by opening new stores and acquiring existing stores on an increasing basis in order to offer their products to a bigger audience creating more wealth through growth. The number of stores has increased from 10 stores in 1991 to 289 stores in the beginning of 2010 therefore enabling the company to increase its’ stores sales annually. Whole Foods Stores are now...
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