October 10, 2011
Kudler Fine Foods Frequent Shopper Program Review
The Kudler Fine Foods Shoppers program will offer 3 different strategic programs to increase loyalty and gain profit from consumers. All three programs will take research and steps that starts off with the inventory manager (Kathy). Kathy along with three department managers make sure that research is done and information about profits, dollars sales and profits will be generated. This is done by checking the cashier’s slips daily and making sure the inventory about will also be checked daily. Inventory will be about products and what products should be used mostly for sales and what will be good for sales. Although the management team research for sales and profits for customers, they will also have to generate an intimate relationship with their customers. They will do this by tracking customer’s purchases and behavior of customers that they will learn from over time. Another service that this program will have is to “show customers how to prepare specialty foods”, Kudler Fine Foods (2007). Costumers will want to bring others along to this and this will bring more customers into the store. Because of this action consumers will be trained by expert chefs, local celebrities, and other food experts. By training these consumers, customers will want to come to join the party and join in with the expert chefs, and celebrities. The outcome of this event will help to invite a customer with more friends and family to come just so they can participate in this food show. Because of the time consumed the in store show, customers will spend more time in the store and this will increase overall revenue per visit, and will also increase the consistency of visits to the store. This will also help the store because this will help because other customers will hear by word of mouth about the show that Kudler Fine Foods...