Article Essays Assignment
“The Cosmopolitan Corporation”
What are some important strategic trends discussed in the articles? This article talks about globalization is a common trend for not only developed countries but also developing countries. Companies shouldn’t against this trend, but adopt. Much of the management writing on globalism adopts the Enlightenment-era ideal of world citizenship. Unfortunately, this is not realistic. The vast majority of firms are deeply rooted in their home countries. Also for firms’ customers, employees, investors, and suppliers, they are always deeply rooted in their country. Given this reality, global firms and managers must adopt a cosmopolitan approach of understanding and working with differences rather than against them. This has three implications. First of all, strategy in the medium term companies should emphasize adaptation more than aggregation or arbitrage. Secondly, organization, companies must think about how to reduce or exploit external differences by managing internal, organizational distances. Thirdly, people, corporations will have to develop a cosmopolitan mind-set in people who have normal or typical attitudes and biases.
Reflect upon any relevant personal experiences/suggestions/recommendations in regards to these topics. In my opinion, I really agree this point. Global company should have cosmopolitan approach. Company which enters a foreign market should make some changes. Localization strategy will always make sense. In addition, corporation also needs to respect the local customs. Moreover, from the view of management, local manager will be more effective than foreign leader. Because foreign leader don’t have local background which like customs, history, preference, etc. “L’Oreal masters Multiculturalism”
What are some important strategic trends discussed in the articles? This article discusses the case of L’Oreal. It talks about L’Oreal use the multiculturalism background managers to make
What are some important strategic trends discussed in the articles? This article talks about globalization is a common trend for not only developed countries but also developing countries. Companies shouldn’t against this trend, but adopt. Much of the management writing on globalism adopts the Enlightenment-era ideal of world citizenship. Unfortunately, this is not realistic. The vast majority of firms are deeply rooted in their home countries. Also for firms’ customers, employees, investors, and suppliers, they are always deeply rooted in their country. Given this reality, global firms and managers must adopt a cosmopolitan approach of understanding and working with differences rather than against them. This has three implications. First of all, strategy in the medium term companies should emphasize adaptation more than aggregation or arbitrage. Secondly, organization, companies must think about how to reduce or exploit external differences by managing internal, organizational distances. Thirdly, people, corporations will have to develop a cosmopolitan mind-set in people who have normal or typical attitudes and biases.
Reflect upon any relevant personal experiences/suggestions/recommendations in regards to these topics. In my opinion, I really agree this point. Global company should have cosmopolitan approach. Company which enters a foreign market should make some changes. Localization strategy will always make sense. In addition, corporation also needs to respect the local customs. Moreover, from the view of management, local manager will be more effective than foreign leader. Because foreign leader don’t have local background which like customs, history, preference, etc. “L’Oreal masters Multiculturalism”
What are some important strategic trends discussed in the articles? This article discusses the case of L’Oreal. It talks about L’Oreal use the multiculturalism background managers to make