Impact of International Environment on Mcdonald
EXECUTIVE SUMMARY
Every day we hear it on the news, read it in the papers, over hear people talking about it… and in every single instance the word globalization seems to have a different meaning. So, what is globalization? What are its main drivers? Why and how does globalization impact international business? What’s the future of international business? This paper, through conceptualizing the significance of globalization for international business and explore core concepts of the international business environment, will answer the above questions.
Globalization can be described as a process by which the people of the world are unified into a single society and functioning together. This process is a combination of economic, technological, socio-cultural and political forces. Globalization, as a term, is very often used to refer to economic globalization is integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and spread of technology.
Content
INTRODUCTION
Globalization in short, points to the whole effort towards making the world global community as a one village. Goods that were only found in western countries can now be found across the globe. Now under developed areas can enjoy the benefits of scientific advances and industrial progress available in developed countries for the improvement and growth of their area. There are so many international businesses which are influenced by globalization, like Cadbury Nestle, Coke, Virgin, Tesco, Starbucks, KFC. Here, I will discuss about McDonalds having big fast- food chain in the whole world also how the global marketing environment has impact on it. I will describe it through PESTLE analysis where I will discuss some positive and negative effects. I will discuss the impact of global market environment on its shareholders, customers & competitors.
Aims and Objectives of McDonalds:
1. To serve good food in a friendly
Every day we hear it on the news, read it in the papers, over hear people talking about it… and in every single instance the word globalization seems to have a different meaning. So, what is globalization? What are its main drivers? Why and how does globalization impact international business? What’s the future of international business? This paper, through conceptualizing the significance of globalization for international business and explore core concepts of the international business environment, will answer the above questions.
Globalization can be described as a process by which the people of the world are unified into a single society and functioning together. This process is a combination of economic, technological, socio-cultural and political forces. Globalization, as a term, is very often used to refer to economic globalization is integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and spread of technology.
Content
INTRODUCTION
Globalization in short, points to the whole effort towards making the world global community as a one village. Goods that were only found in western countries can now be found across the globe. Now under developed areas can enjoy the benefits of scientific advances and industrial progress available in developed countries for the improvement and growth of their area. There are so many international businesses which are influenced by globalization, like Cadbury Nestle, Coke, Virgin, Tesco, Starbucks, KFC. Here, I will discuss about McDonalds having big fast- food chain in the whole world also how the global marketing environment has impact on it. I will describe it through PESTLE analysis where I will discuss some positive and negative effects. I will discuss the impact of global market environment on its shareholders, customers & competitors.
Aims and Objectives of McDonalds:
1. To serve good food in a friendly
References: 11. McDonalds Annual Report (2008) 12. http://www.dlea.com.au/?Community/Health_and_Nutrition/Health_and_Nutrition 13. Jobber, (2006), Principles and Practices of Marketing, 3rd Edition 14