The 2012 State of Inbound Marketing

Topics: Marketing, Internet marketing, Blog Pages: 35 (4223 words) Published: February 11, 2013

the 2012 state of inbound marketing

State of inbound marketing
2012 Report on Inbound marketing practices & trends

the 2012

Blogging Social media

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the 2012 state of inbound marketing

iS tHiS book rigHt for me?
Not quite sure if this ebook is right for you? see the below description to determine if your level matches the content you are about to read.

Introductory content is for marketers who are new to the subject. this content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. Read our Inbound marketing Glossary to review all the terms and definitions that can make you a marketing rockstar.


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Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. this content typically covers the fundamentals and moves on to reveal more complex functions and examples. After reading it, you will feel comfortable leading projects with this aspect of inbound marketing.

Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. Read our online marketing opportunity Share This Ebook! Report by Industry for more advanced information on inbound marketing trends.


the 2012 state of inbound marketing

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Video overview

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the 2012 state of inbound marketing


tHe State of marketing CoStS & budgetS /8 inbound CHannelS ConVert leadS into CuStomerS WHat’S important to marketerS? /29 /21

ConCluSion & additional reSourCeS /36

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the 2012 state of inbound marketing

five key takeaways
this report is based on a January 2012 survey of 972 professionals familiar with their business’ marketing strategy. the key takeaways are:

1 2 3
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INbouNd mARketING bRINGs low-cost leAds Inbound marketing channels are maintaining their low-cost advantage. Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations.

moRe speNdING oN INbouNd cHANNels the distribution of marketing budgets continues to shift to inbound channels. the difference between inbound and outbound marketing expenditures grew by 50% from 2011 to 2012.

socIAl medIA GRowtH 2012 saw growth in social media use across the spectrum. 62% of companies said that social media had become more important as a source of leads in the past six months.


the 2012 state of inbound marketing

4 5

tHe RIse of GooGle+ Google+ has started to affect social media marketing. within six months of its launch, over 40% of marketers consider it “useful,” “important” or “critical.” It’ll be interesting to see how Google+ affects marketers in the future.

INcReAsING VAlue of bloGGING businesses are increasingly aware their blog is highly valuable. 81% of businesses rated their company blogs as “useful,” “important” or “critical.” An impressive 25% rated their company blog as “critical” to their business.


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