Thai Red Cross Marketing Analysis
Introduction
In the world of business, definitely, the main activity of every organization is to provide products or services to the customer. The organization might survive in their industry if they can provide the outstanding products or services which extremely different from their competitors. It is also considered as the most important factor for the customer to evaluate the products and services that will generate highest benefit when they decide to purchase.
As the organization view, the organization duty is not only provide the best products or services, but also the communication with their customers. Initially, the company has to sought out what are the customer needs, so that they can respond to the needs by producing the right product or services to serve the customer, and it will definitely resulted in the high successful of that products. After the products or services have been produced, the organization has to communicate with their customers again, by introducing their products and services to the customer by using various approaches, aiming to get to the customer and inform the customer of their existence. These activities are called “Marketing”.
Even marketing is not the core activity of the organization, but it is the heart of every organization. Some organization that produces high quality products but lack of high performance of marketing activity, how can their customer know that their products are that good? Marketing always helps the organization to develop the relationship of the organization and customers, in order to find the connection between the customer’s need and company’s products and services offered.
As stated before, that marketing is the heart of every organization, it is applied with both for-profit organization and non-profit organization. In case of for-profit organization, the marketing team’s main activity is to introduce the company’s products by promoting and offering special offers to get customer attention.
In the world of business, definitely, the main activity of every organization is to provide products or services to the customer. The organization might survive in their industry if they can provide the outstanding products or services which extremely different from their competitors. It is also considered as the most important factor for the customer to evaluate the products and services that will generate highest benefit when they decide to purchase.
As the organization view, the organization duty is not only provide the best products or services, but also the communication with their customers. Initially, the company has to sought out what are the customer needs, so that they can respond to the needs by producing the right product or services to serve the customer, and it will definitely resulted in the high successful of that products. After the products or services have been produced, the organization has to communicate with their customers again, by introducing their products and services to the customer by using various approaches, aiming to get to the customer and inform the customer of their existence. These activities are called “Marketing”.
Even marketing is not the core activity of the organization, but it is the heart of every organization. Some organization that produces high quality products but lack of high performance of marketing activity, how can their customer know that their products are that good? Marketing always helps the organization to develop the relationship of the organization and customers, in order to find the connection between the customer’s need and company’s products and services offered.
As stated before, that marketing is the heart of every organization, it is applied with both for-profit organization and non-profit organization. In case of for-profit organization, the marketing team’s main activity is to introduce the company’s products by promoting and offering special offers to get customer attention.
References: Barton A. Weitz, The Journal of Marketing, Vol. 45, No. 1 (Winter, 1981), pp. 85-103 Walter van Waterschoot and Christophe van den Bulte, The Journal of Marketing, Vol Bumrungrad, 2012. Bumringrad International Hospital [online]. Available at < http://www.bumrungrad.com/thailandhospital>. [Accessed on 14 April 2012]. IFRC, 2012 Jobber D., 2001. Principles & Practice of Marketing. Berkshire: Mcgraw-Hill. Lancaster, G., and Massingham, L., 1988 Nation.com, 2011. Breaking News [online]. Available at <http://breakingnews.nation.com>. [Accessed on 17 March 2012]. National News Bureau of Thailand, 2011 National News Bureau of Thailand, 2012. Red Cross Fair 2012 honors HM the queen [online]. Available at < http://thainews.prd.go.th/en/news.php?id=255503160027>. [Accessed on 6 April 2012]. Newlits, 2011 Relief and Community Health Bureau, 2012. Volunteer announcement [online]. Available at <http://www.rtrc.in.th/ewt_news.php?nid=1057&filename=index>. [Accessed on 14 April 2012]. Thai Red Cross, 2012 Thai Red Cross, 2012. The 7 Fundamental Principles. Available at <http://english.redcross.or.th/node/45>. [Accessed on 04 April 2012]. Thai Red Cross, 2012