Mkt/421 Definining Marketing Paper

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Defining Marketing Paper

Marketing is a business function that deals with consumers which is an important tool that helps companies’ sale their products and services. With the proper use of marketing companies are able to attract new customers by promising value and keep current customers by delivering satisfaction. Marketing can come in the form of advertisements that fill our TV screens, mailbox ads, magazine ads, and media. In today’s business, marketers have created new marketing approaches from creative web sites, online social networks to the applications in our cell phones. Strong marketing is important to the success of every organization. Well known for-profit organization such as Wal-Mart, Google, Dell, Apple, Toyota, and Marriot use marketing to keep customers coming back. Even non-profit organizations such as museums, hospitals, churches, and colleges use marketing strategies to keep people. Here in this paper we will define marketing; we will also explain the importance of marketing and provide at least three examples from the business world. Marketing Defined

In my own words marketing is doing what is possible to satisfy a customer by delivering a product that will keep them coming back for more. Marketing not only deals with the selling and advertising but also with satisfying customers need. Successful companies take into account the needs of the customers by not focusing solely on selling the product. When companies do this they are gaining loyal customers because they see that their needs are being tended too. Marketing is a process where companies create value for customers and build on that value which strengthens the relationship between the company and customers; this allows customers to see the value in the product offered.

Marketing is defined by the American Marketing Association (2013) as, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that...
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