Technology and Social Networking Sites

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Submitted in the partial fulfillment of the requirement of

Degree of Master of Business Administration


Guru Gobind Singh Indraprastha University, Delhi


Research Supervisor:Submitted By:
Name : Mrs Pratibha JhaName: Kirti Singh
Designation: Asstt. ProfessorBatch: MBA (2009 – 11)




I sincerely acknowledge the guidance, counseling, assistance and close co-operation provided by Mrs Pratibha Jha, Faculty, IT Dept., AIMT Greater Noida and all my friends and peers who helped in the conceptualisation, preparation and the successful completion of this report.

I also acknowledge the valuable information gleaned from the various research papers and the internet.


When most people hear the term social network, they automatically think of online social network. That is because online social networks, also known as social networking sites have exploded recently in popularity. Sites like Facebook, Orkut, Myspace and LinkedIn account for seven of top twenty most visited websites in the world. For many users especially the fully wired net generation online social networks are not only a way to keep in touch but a way of life. In addition to the socializing, it can be used as tool for education, business, learning etc. Like every other form of technology, it also has its own drawbacks. The drawbacks range from simple waste of time, negative effect on children and teens to privacy theft, cyber stalking, hacking, misuse of database, identity theft, illegal activities and some forms of terrorism as well. Presently there are over 300 networking sites in existence. Thus, each competitor tries to be one up using latest technologies, attractive features etc. This paper consists of the detailed findings which were obtained by conducting a study on secondary data on the SNS and their comparative analysis on the basis of the applications that they use and their SWOT analysis.


|S. NO. |TOPIC |PAGE NO. | |1. |Introduction and rational of the topic chosen. |5 | |2. |Literature review and concept formulation. |7 | |3. |Research Methodology |11 | |4. |Data interpretation and Findings |12 | |5. |Conclusions |26 | |6. |References |28 |


Social networks:
A social structure made of individuals or organizations that are connected through various familiarities ranging from casual acquaintance to close familial bonds. In the Internet, social networking refers to a category of applications that connect friends, business partners, or other individuals together using a variety of tools. 

Social networking sites:
A social network service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such...
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