System Management Jfc
Theoretical Background of Jollibee Foods Corporation
Jollibee Philippines – Best Filipino Fast Food
Who would have guessed that a giant bee character could become the national symbol for delicious, affordable and fast food in the Philippines? Well, that’s what began in 1975 when Tony Tan Caktiong opened an ice cream shop in Cubao, Quezon City. The result of his efforts has been nothing short of phenomenal. Though Jollibee began as an ice cream parlor, it was the move to diversify to more types of food like hamburgers that really put them on the map. In every major area in the Philippines, one can count on multiple jollibee’s being around, ready to serve you a Yumburger, Chickenjoy, or your own personal favorite.
According to the official Jollibee website, in less than 10 years, in 1984, Jollibee reached the 500 million pesos sales milestone. Another 5 years later in 1989, Jollibee accomplished another amazing feat – reaching the 1 billion pesos sales mark – and being the first fast food chain in the Philippines to do so. Other notable accomplishments include becoming part of the top 100 corporations in the Philippines in 1987, and becoming the first food service company to be listed in the Philippine Stock Exchange. The prestigious award of “World Entrepreneur of the Year” was given to founder tony Tan Caktiong in 2004 for the inspiring work he’s done. Additionally, the Far Eastern Economic Review has judged Jollibee as ‘The Most Admired Company” in the Philippines over the last 6 years.
What’s the secret to the success of Jollibee? It is the creative marketing and unique branding they’ve pioneered in the realm of fast food? Is it the focus on the traditional Filipino culture and the fast that they try to still seem a “local favorite” despite that they’re the nation’s most prevalent restaurant? We can say that it’s a combination of all these things and more Jollibee has indeed revolutionized the fast food industry in the Philippines.
Jollibee Philippines – Best Filipino Fast Food
Who would have guessed that a giant bee character could become the national symbol for delicious, affordable and fast food in the Philippines? Well, that’s what began in 1975 when Tony Tan Caktiong opened an ice cream shop in Cubao, Quezon City. The result of his efforts has been nothing short of phenomenal. Though Jollibee began as an ice cream parlor, it was the move to diversify to more types of food like hamburgers that really put them on the map. In every major area in the Philippines, one can count on multiple jollibee’s being around, ready to serve you a Yumburger, Chickenjoy, or your own personal favorite.
According to the official Jollibee website, in less than 10 years, in 1984, Jollibee reached the 500 million pesos sales milestone. Another 5 years later in 1989, Jollibee accomplished another amazing feat – reaching the 1 billion pesos sales mark – and being the first fast food chain in the Philippines to do so. Other notable accomplishments include becoming part of the top 100 corporations in the Philippines in 1987, and becoming the first food service company to be listed in the Philippine Stock Exchange. The prestigious award of “World Entrepreneur of the Year” was given to founder tony Tan Caktiong in 2004 for the inspiring work he’s done. Additionally, the Far Eastern Economic Review has judged Jollibee as ‘The Most Admired Company” in the Philippines over the last 6 years.
What’s the secret to the success of Jollibee? It is the creative marketing and unique branding they’ve pioneered in the realm of fast food? Is it the focus on the traditional Filipino culture and the fast that they try to still seem a “local favorite” despite that they’re the nation’s most prevalent restaurant? We can say that it’s a combination of all these things and more Jollibee has indeed revolutionized the fast food industry in the Philippines.
References: 1. http://jollibeephilippines.com/4/history-of-jollibee-in-the-philippines/ 2. http://jollibeefoodscorporation.com/ ----------------------- Made with 100% pure beef, fresh lettuce and tomatoes, creamy cheese, catsup and mayo served in soft sesame seed bun. The Best Fried Chicken! Crispylicious, Juicylicious! Jollibee’s perfectly seasoned fried chicken that’s crispy on the outside; tender and juicy on the inside. The new Jollibee Chicken and Mushroom Pasta has a special sauce that is made with real chicken meat and sliced mushrooms, combined with a special blend of tomatoes, herbs and spices which gives it its unique flavor and special taste. Made from the 100% pure beef goodness of a 1/3 pound CHAMP patty, served on top of tasty fries, and poured with savory mushroom gravy that’s sprinkled with toasted garlic bits. A sunny-side up egg on steamed rice completes this satisfying meal experience. Only Jollibee Crisscut Fries satisfies your craving for a unique fries snack that is big on crispy potato goodness and flavor. The Crisscut Fries comes in large crisscut shapes made from real potatoes in Zesty Cheese flavor.