Table of contents
I. Executive summary6
III. Jollibee Foods Corporation in Vietnam report8
1. The context of Jollibee Food Corporation business strategy8 2. The key stakeholders of the company in Vietnam9
3.Conduct an external environment and organizational audit of the company12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques19 5. To demonstrate ability to think strategically by explaining the possible and considerations for strategic analysis of the company in expanding operation in Vietnam23 6. A strategic plan for JFC26
I. Executive summary
Jollibee Food Corporation is the epitome of entrepreneurial success in the Philippines. What started as an ice cream parlor had spawned into a national brand that even the likes of McDonalds cannot top. At present, Jollibee has established a global presence with the opening of stores in countries such as the US, Hongkong, Guam, Brunei and Vietnam, just to name a few. With many strategies for investment from KFC, Lotteria, Jollibee, etc, fast food industry in Vietnam will be developed in the near futures. This report is about: 1a. Context of Jollibee Food Corporation business strategy with information relate mission, vision, objectives, goals, strategic intent, strategic architecture, strategic control and core competences of Jollibee. 1b. The key stakeholders of Jollibee in Vietnam
List of all stakeholders includes suppliers, employees, customers, management and government. We analysis power and interest of each stakeholder base on stakeholder mapping. - Customers, Manager and shareholders have high power and high interest. - Competitors, employees, government have high power and low interest. - Suppliers have low power and high interest.
- Bank has low power and low interest.
1c. Conducting an external environment and organizational audit of the company In this part we discuss and analysis about some external environment such as PESTEL, five force of Michael Porter. Moreover, we also assess some factor of internal environment of Jollibee such as SWOT analysis, Culture analysis and CSFs. 1d. Strategic position of Jollibee in Vietnam
In this part, we evaluate and assess the current strategy of Jollibee through BCG matrix, Ansoff matrix and Gap analysis 2a. Strategic choices
This part includes strategic choices. We use it to know more about strategic of Jollibee. Strategic choices have three points: business level, cooperate level and strategic methods. 2b. Strategic plan for Jollibee Food Corporation
In this part, we suggest a new strategy for Jollibee. It bases on all information we talk and analysis above. Moreover, we also apply Space analysis to suggest more method for Jollibee.
The company is galvanizing its plan to expand operation in Vietnam. As a starting point, a thorough analysis of the environment, both internal and external, is mandatory. This report have six part the following: 1. The context of Jollibee Food Corporation business strategy 2. The key stakeholders of the company in Vietnam
3. Conduct an external environment and organizational audit of the company 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 5. To demonstrate ability to think strategically by explaining the possible and considerations for strategic analysis of the company in expanding operation in Vietnam 6. A strategic plan for JFC
III. Jollibee Foods Corporation in Vietnam report
1. The context of Jollibee Food Corporation business strategy The values of JFC are the life of our corporation. They includes customer focus, excellence, respect for the individual, teamwork, spirit of Family and Fun, humility to listen and learn, honesty and...