Swot of Nestle

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 NESTLE STORY:

Nestle Pakistan is a subsidiary of nestle S.A a company of Swiss origin headquartered in Vevey, Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchanges. For 5 years in a row, the company has won a place among the top 25 companies of the Karachi stock exchange. Headquartered in Lahore the company operates 5 production facilities. Two of its factories in Sheikhupura and Kabirwala are multi products factories. One factory in Islamabad and 2 in Karachi produce bottled water. Through its effective marketing and vast sales and distribution network throughout the country, it ensures that its products are made available to consumers whenever, wherever and however.  

In the line with Nestlé’s global philosophy, Nestle Pakistan is proud of its commitment to excellence in product and safety and quality and providing value and services to its consumers. On the social front it is very responsible when it comes to environmentally sound business practices and corporate social responsibility. Nestle Pakistan operates in many ways but people products and brands are the main flag bearers of the company’s image.

Mission Statement:
“AT NEWSTLE, WE BELIEVE THAT RESEARCH CAN HELP US MAKE BETTER FOOD SO THAT PEOPLE LIVE A BETTER LIFE’’  
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Brands of Nestle:

• Kit Kat
• Nescafe
• Nestle Milo
• Maggi
• Nestle water
• Nido
• Nestle milk pack
• Nestle cerelac
• Friskies
• Nestle yogurt
• Nestle pudina raita
• Nestle zeera raita
• Nestle flavors cream
• Nestle Frost
• Nestle rice
• Lactogen
• Breakfast cereals
• Polo
• Milkpack desi ghee
• Milkpack uth cream

SWOT

Strength
• BRAND STRENGTH
• PRODUCT INNOVATION
• RESEARCH & DEVELOPMENT
• MARKET SHARE
• LOW COST
• SKILLED LABOUR
• EDUCATED STAFF
• EASY TO APPROACH OUTLET
• GOOD BACKGROUND OF THE COMPANY...
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