frozen yougart research
Marketing
Report on
Nestlé Fruit Yogurt
Submitted to:
Miss. Nusrat Huma
BBA (II) - A
Table of Contents
1.Vision Statement of Nestlé 1
2.Brief Introduction of Nestlé 2
3.Introduction to Nestlé Fruit Yogurt 3
Marketing Ethics and Social Responsibilities 5
4.Nestlé Fruit Yogurt’s Current Marketing Mix 6
1.Product 6
2.Promotion 13
Promotional roles 13
The message of Nestlé’s fruit yogurt 15
The captivating fruit yogurt of Nestlé 15
3.Place 16
4.Price 17
5.Nestlé Fruit Yogurt’s Macroenvironment 21
1.Demographics 21
2.Economics Conditions 23
3.Competition 24
4.Social and Cultural Forces 25
5.Political and Legal Forces 26
6.Technology 27
6.Nestlé Fruit Yogurt’s Microenvironment 30
1.Market 30
2.Suppliers 31
3.Marketing Intermediaries 31
7.Segmentation 33
8.Target Market and Strategies 41
1.Cost Leadership (Undifferentiated or Mass) Strategy 41
2.Differentiation Strategy 42
3.Segmentation Strategy 43
9.Positioning 46 47
10.Strategic Direction of Nestlé Fruit Yogurt 48
Where are we now 48
Where do we want to go 49
Market Product Analysis 50
11.Proposed Marketing Mix 51
1.Product Strategy 51
2.Price Strategy 54
3.Promotion Strategy 57
4.Place (Distribution) Strategy 66
12.Teachers Comments 68
1. Vision Statement of Nestlé
The strategic priorities of Nestlé are focused on delivering shareholder value through the achievement of sustainable, capital efficient and profitable long term growth. Improvements in profitability will be achieved while respecting quality and safety standards at all times.
In line with this objective, Nestlé envisions to grow in the shortest possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group - from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality.
Nestlé envisions the company to
Report on
Nestlé Fruit Yogurt
Submitted to:
Miss. Nusrat Huma
BBA (II) - A
Table of Contents
1.Vision Statement of Nestlé 1
2.Brief Introduction of Nestlé 2
3.Introduction to Nestlé Fruit Yogurt 3
Marketing Ethics and Social Responsibilities 5
4.Nestlé Fruit Yogurt’s Current Marketing Mix 6
1.Product 6
2.Promotion 13
Promotional roles 13
The message of Nestlé’s fruit yogurt 15
The captivating fruit yogurt of Nestlé 15
3.Place 16
4.Price 17
5.Nestlé Fruit Yogurt’s Macroenvironment 21
1.Demographics 21
2.Economics Conditions 23
3.Competition 24
4.Social and Cultural Forces 25
5.Political and Legal Forces 26
6.Technology 27
6.Nestlé Fruit Yogurt’s Microenvironment 30
1.Market 30
2.Suppliers 31
3.Marketing Intermediaries 31
7.Segmentation 33
8.Target Market and Strategies 41
1.Cost Leadership (Undifferentiated or Mass) Strategy 41
2.Differentiation Strategy 42
3.Segmentation Strategy 43
9.Positioning 46 47
10.Strategic Direction of Nestlé Fruit Yogurt 48
Where are we now 48
Where do we want to go 49
Market Product Analysis 50
11.Proposed Marketing Mix 51
1.Product Strategy 51
2.Price Strategy 54
3.Promotion Strategy 57
4.Place (Distribution) Strategy 66
12.Teachers Comments 68
1. Vision Statement of Nestlé
The strategic priorities of Nestlé are focused on delivering shareholder value through the achievement of sustainable, capital efficient and profitable long term growth. Improvements in profitability will be achieved while respecting quality and safety standards at all times.
In line with this objective, Nestlé envisions to grow in the shortest possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group - from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality.
Nestlé envisions the company to