Swot of Disneyland

Topics: Lantau Island, Economy of the People's Republic of China, Hong Kong Pages: 2 (259 words) Published: November 1, 2009
SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES : HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE:

WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN FEW YEARS LATER WITH DECREASE OF VISITORS FROM MAINLAND .

WHAT IS THE WEAKNESS OF HONG KONG DISNEYLAND THAT CANNOT ATTRACT ENOUGH VISITORS TO MAINTAIN BREAKEVEN WITHOUT SUBSIDY FROM HK GOVERNMENT

FOR EXAMPLES, POOR INFRASTRUCTURE FACILITIES IN DISNEYLAND, LIKE LITTLE FOOD CHOICES OPEN TO FIT FOR DIFFERENT PEOPLE .

SPACE IS SMALL AND THE AMUSEMENT FACILITIES DID NOT UPDATE FREQUENELTY.

MOVEROVER,THE ROAD SHOW LAST FOR SEVERAL MONTH WITHOUT CHANGE.

THE TRANSPORATION FARES IS ABNORMALLY HIGH WHICH DETER HONGKONGESE TO VISIT AGAIN .

OPPORUNTITIES : RE-BRANDING OF DISNEYLAND,MORE NEW THEME DRAMA , ROAD SHOW AND MUSICAL SHOW AND INNOVATIVE ADVERTISING AND PROMOTIONAL ELEMENTS THERE .

THREAT - COMPETITION FROM HK OCEAN PARK BECAUSE LOWER ENTRANCE FEES AND BETTER TRANSPORATION NETWORK AND FARES.

MORE LOCAL AND MULTI-CULTURAL ELEMENTS EMBEDDED INTO THE FACILITES AND VISUAL AIDS.

MOST IMPORTANT IS THE EMERGENCE OF SHANGHAI DISNEYLAND .

BASED ON ABOVE 4 ELEMENTS TO SEE WHEHTER THERE IS A DRASTIC CHANGE TO EXISTING HK DISNEYLAND MARKETING GLIMMSPE.

IF HK GOVERNMENT NEED TO HAVE COLLATERAL CONTRACT WITH US DISNEYLAND, THERE IS NO DOUBT THAT HK SHOULD BOUND THE AGREED PERIOD OF TIME TO REPRESENT DISNEYLAND TO PROVIDE MINIMAL LEVEL OF SERVICE TO VISITORS.

AFTER THE EXPIRATION OF ALL THE CONTRACT SERVICING PERIOD, HK WOULD CHANGE THE STRUCTURE/MARKETING STRATEGIES BY WHATEVER MEANS.
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