Hong Kong Disneyland had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be partially ineffective. Why? Despite hard efforts of management, during 1 year there were some difficulties Chinese Disneyland faced to. One of the biggest problems was the Lunar New Year Holiday. It took place when administration of park didn’t take into account some particularities of Chinese people consumption habits. This fiasco led to many complaints, ticket returns and, importantly, to lost customers. Analyzing this case, I can say, that the main difficulty was cursory examination of Chinese people culture and habits. Disneyland management didn’t look at the depth of Chinese people needs. It just tried to match some obvious traditions and didn’t think further. The examples of misunderstanding Chinese habits are following: lack of Hong Kong-themed attractions, small park size, long queues as a result. Another important issue was misconception of Chinese people relationship between each other. Their perception of strict rules is not the same as American. They treat each other in different way. The cases of mistreated quests in park are the best examples of my words. In addition, widespread bias about Chinese cheap labor force played bad joke with Disneyland management. Thinking that employees in Hong Kong can work really hard and for a low salary, administration made another problem for itself. Many complaints of line staff and even high turnover added additional bad reputation to the park. To conclude, I want to say, that in spite of Chinese people wants to connect with global popular culture and distance themselves from their previous collective poverty and communist dictate, these people has unique culture that should be learned over time by Disneyland’s management.
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