Swot Analysis Of Crayton Davis Company

Crayton Davis Co.

History and Background Crayton Davis Co. is a brand currently based out of Shelby, North Carolina. Patrick Fish created the company in coordination with Amanda Flontek. Patrick was born in Shelby, and after moving several times eventually moved back to Shelby to finish high school. Recently Patrick returned to Shelby after graduating from the University of South Carolina. Crayton Davis Co. is named after Fish’s great grandfather, who was a cotton farmer from Cleveland County. This history has influenced the company’s logo, which looks similar to a raw piece of cotton.

Products and Services Crayton Davis Co. southern roots inspire the style of their products. Crayton Davis recently launched its foothills line. The line
While most of Crayton Davis Co. products are purchased online they can be found in a brick and mortar store at Fadales in uptown Shelby, North Carolina. They are currently reaching out to other businesses about featuring Crayton Davis Co. in their boutiques and shops.

Target Market Crayton Davis Co. has a somewhat large target market that may be expanding even more. Currently Crayton Davis Co. offers products directed more towards men. The age range of their market is from late teens to early thirties. However, some of the products in the Foothills line are more unisex in appearance, thus expanding the market further. The Crayton Davis Co. market is also centered on people whom willing to spend more for casual clothing. With its southern heritage it is also focused on people in the south.

Financial Strength Crayton Davis Co. is an incredibly young company. It celebrated its launch in December of 2016. The company is gaining ground, and planning for the future. As of now there is little financial data that can be
also uses photographers outside of the company for all its promotional and merchandises photographing. The company houses its own studying allowing them to save time of having to take products to a studio and allowing photographers to more easily photograph the products at Crayton Davis Co. head quarters.
Crayton Davis Co. recently launched its first ambassador program, reaching out to students in both high school and college in the Cleveland County area. By using this program Crayton Davis Co. will be using their target market to expand upon their social media reach. Each applicant for the Crayton Davis Co. ambassadorship program has had their social medias analyzed as well as made sure that they are meeting specific qualification that the organization believes will create a positive impact on the company name. Each Crayton Davis Co. Ambassador is equipped with an ambassador packet. In the packet Ambassadors will receive a Crayton Davis Co. Traditional Logo Cap, a Long Sleeve t-shirt that, they will be responsible for using for their social media promotion. The Ambassador’s will also receive business cards with a 10% off discount code that they can give to promote sales, as well as a 50% off personal code that the can use to purchase more products from Crayton Davis Co. during their time as an Ambassador. It also includes Crayton Davis Co. sticker that they can give away or keep during their