Executive Summary Of Reitmans: Global Simulation In Canada
Management 711: Professor Louis Thomas
NAVI HEHAR
Student #17910197
REITMANS (CANADA) LTD.:
SPATIAL PREEMPTION IN CANADIAN RETAIL
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Executive Summary
Reitmans is the largest specialty retailer of women’s apparel in Canada. Founded in 1920 as a single store selling women’s apparel, Reitmans has grown into a publicly traded women’s apparel retailer with almost 1,000 stores coast-to-coast across Canada and annual revenue exceeding C$1 billion. Trendex estimates that Reitmans has a market share of approximately 11% in the Canadian women’s apparel market, and a market share of approximately 25% in plus-sized women’s apparel. I believe this level of concentration is unprecedented for a mature western market, and is far higher …show more content…
Smart Set offers current styles designed to mix and match for |
|- mid 20’s |work, after hours and week-end wear. All of which are designed and manufactured specifically and |
|- 3,400 sq. ft. |exclusively for the chain and carry the Smart Set label. |
|Penningtons (1996) |Penningtons is a destination store located in strip plazas and power centre locations providing a|
|- 163 stores |broad assortment of career, casual, intimate apparel and accessories for the plus-size woman of |
|- Plus Size (all age) |all ages at competitive prices. Penningtons also offers the junior plus-size product assortment |
|- 5,900 sq. ft. |known as MXM that caters to the trendy, young value-conscious plus-size customer. |
|RW & Co. (1999) |RW & CO. caters to junior ladies and men, featuring fashionable, original and quality urban and |
|- 59 stores |casual wear at moderate prices. All clothing carries the RW & Co. brand. …show more content…
Reitmans’ latest brand is Cassis, which plugged a hole that its current Reitmans banner does not capture (trendy clothing for mature women). Areas where Reitmans currently lacks a strong brand presence (and where it likely will utilize preemption strategies in the future) are plus-sized trendy clothing for young consumers (not adequately covered by its Additional Elle or RW&Co. banners) or trendy clothing. Though Reitmans has a presence in younger clothing through RW & Co. and Smartset, these brands are not strong
NAVI HEHAR
Student #17910197
REITMANS (CANADA) LTD.:
SPATIAL PREEMPTION IN CANADIAN RETAIL
[pic]
Executive Summary
Reitmans is the largest specialty retailer of women’s apparel in Canada. Founded in 1920 as a single store selling women’s apparel, Reitmans has grown into a publicly traded women’s apparel retailer with almost 1,000 stores coast-to-coast across Canada and annual revenue exceeding C$1 billion. Trendex estimates that Reitmans has a market share of approximately 11% in the Canadian women’s apparel market, and a market share of approximately 25% in plus-sized women’s apparel. I believe this level of concentration is unprecedented for a mature western market, and is far higher …show more content…
Smart Set offers current styles designed to mix and match for |
|- mid 20’s |work, after hours and week-end wear. All of which are designed and manufactured specifically and |
|- 3,400 sq. ft. |exclusively for the chain and carry the Smart Set label. |
|Penningtons (1996) |Penningtons is a destination store located in strip plazas and power centre locations providing a|
|- 163 stores |broad assortment of career, casual, intimate apparel and accessories for the plus-size woman of |
|- Plus Size (all age) |all ages at competitive prices. Penningtons also offers the junior plus-size product assortment |
|- 5,900 sq. ft. |known as MXM that caters to the trendy, young value-conscious plus-size customer. |
|RW & Co. (1999) |RW & CO. caters to junior ladies and men, featuring fashionable, original and quality urban and |
|- 59 stores |casual wear at moderate prices. All clothing carries the RW & Co. brand. …show more content…
Reitmans’ latest brand is Cassis, which plugged a hole that its current Reitmans banner does not capture (trendy clothing for mature women). Areas where Reitmans currently lacks a strong brand presence (and where it likely will utilize preemption strategies in the future) are plus-sized trendy clothing for young consumers (not adequately covered by its Additional Elle or RW&Co. banners) or trendy clothing. Though Reitmans has a presence in younger clothing through RW & Co. and Smartset, these brands are not strong