Preview

Phat Madame Website

Satisfactory Essays
Open Document
Open Document
555 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Phat Madame Website
Phat Madame Website

Website Purpose
Team C has researched clothing websites with a desire to create their own website. The website will have the name of Phat Madame. Phat Madame will have many similarities to the following websites: http://www.torrid.com/torrid/index.jsp http://www.ashleystewart.com/ashleystewart http://www.lanebryant.com/pagebuilder/ http://www.sowhatif.com/about.htm http://www.sizeappeal.com/ The websites have similarities
Team C compared the similarities and differences of each website. Some similarities of the websites are unique styling of clothing , each of the websites targeted full figure women; each website had a home page, new arrivals, tops, dresses, pants, skirts, accessories and sale items. The differences in the websites were the return policies, sales, links, shipping policies and site information. Each website helped Team C gain the knowledge need to design a phenomenal website.
Purposes of each website
The purpose of each of the above websites is to supply full figure women with her desired look. The desired looks included sexy, business, conservative, summer, winter, spring, and fall. Each website sold clothing for the sizes of 12 – 26 and offered competitive prices. Each website is there to make the full figure woman feel and look like a million bucks. Each website advertises hard to find clothing for full figure women. Using any one of the websites, full figure women can buy any type of sexy trendy clothing just like slender women. Full figure women have always had a hard time finding fashionable clothing in department stores. The above websites have made sure full figure women will have the desired clothing along with the accessories.
Purpose of Phat Madame
Phat Madame’s purpose is to insure full figure women a place to shop 365 days a year while offering many assortment of fashions. Phat Madame is designed to make a full figure women feel beautiful and to look beautiful. Phat Madame wants



References: Retrieved 08/28/2008, from http://www.torrid.com/torrid/index.jsp Retrieved 08/28/2008, from http://www.ashleystewart.com/ashleystewart Retrieved 08/28/2008, from http://www.lanebryant.com/pagebuilder/ Retrieved 08/28/2008, from http://www.sowhatif.com/about.htm Retrieved 08/28/2008, from http://www.sizeappeal.com/ Retrieved 08/28/2008, from http://newsblaze.com/story/ 2005102606010100001.ew/topstory.html

You May Also Find These Documents Helpful

  • Better Essays

    We live in the generation of fashion and technology. Our wants fashionably override our needs in life. The Australian fashion industry has come to expect a huge splash from Sportsgirl at the Melbourne L’Oreal Fashion Festival, and 2005 set a new benchmark. Ideally, the business will come to the customer by promoting their brand through the launches of the Exclusives for Sportsgirl range, offering the latest in the hottest trends and must-have looks in to-die-for limited edition pieces released each month.…

    • 1375 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Angel Chedikah

    • 208 Words
    • 1 Page

    Angel Chedikah decided to create an online boutique for her final project. The purpose of her online boutique is to make money so Angel had to design a competitive website. While I was looking at Angel’s website, I realized that her online boutique was very similar to the Forever 21 website. The Forever 21 website clearly targets young people who are in their late teens and early twenties and Chedikah’s online store has the same demographics. One of the best features on Chedikah’s website is the college of different outfits because these pictures advertise her products.…

    • 208 Words
    • 1 Page
    Satisfactory Essays
  • Best Essays

    Purpose: The purpose of this paper is to provide an overview of your website, products, and services and the development of a strategic plan based on the results of the research conducted. Our proposed plan will attempt to provide ways to change your website as well as new ways to generate more customers.…

    • 5512 Words
    • 23 Pages
    Best Essays
  • Good Essays

    The other goal is to manage the website content. Managing the amount content on the website will create a visual and financial foundation which will be beneficial for the customer and owner. Elements of design and graphic which includes color, number of words per line, tastefully images, animation and/audio, images, and etc. Also music, color and lighting can influence the shopper to spend time and money (e.g., Herrington and Louis, 1994). These elements will attract customers to purchase items from the website. Attracted customers will be profitable for the…

    • 688 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    IT Management Quiz

    • 745 Words
    • 3 Pages

    | Web site design features are easily copied, making it more difficult for businesses to compete through differentiation via the Web.Answer…

    • 745 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    4. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute, briefly explain why you give that rating:…

    • 1043 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    E-Commerce is used to put a human face on the web commerce, facilitate transactions, attract new shoppers and do the offer and sale of products online. According to a target market analysis and other considerations Brands must decide which channels to employ to reach customers. In the case of Sonia Rykiel there is no channel opened to purchase the brand’s creation online. It is possible that the purpose of such action is to put an accent on the exclusiveness of the Brand. The “haute couture” can only be purchased on their fashion boutiques usually placed in the nicest areas of France, England, Australia, China, Hong Kong, Japan, Saudi Arabia, Taiwan, United States, etc.…

    • 811 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Missguided has created a fashion blog, which shows visitors how to wear its products. What is more, the layout of Missguided website is easy to navigate for customers, and there are detail pictures and texts in introducing specific…

    • 670 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Victoria's Secret

    • 4766 Words
    • 20 Pages

    Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. The next logical step is for Victoria’s Secret to create a baby clothing line. The baby clothing line, entitled Baby Secret, would have various types of infant and toddler clothing, and would be classic and simple, yet fashion-forward. A focus group was interviewed to find out their feelings on the Victoria’s Secret brand as a whole, and the new baby line. From these findings, a rationale was built which helped form a new target segment, examples of possibly baby products, and recommendations of company changes in strategy and tactics. All of these elements confirmed the original proposition that the Victoria’s Secret new baby clothing line is the next logical step in the Victoria’s Secret expansion plan in order to generate more revenue, and capture a different target market. By capturing a different target segment with the baby clothing line, the hope is that these customers will become loyal Victoria’s Secret customers in future years.…

    • 4766 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Madeleine Vionnet

    • 333 Words
    • 2 Pages

    The Queen of The Bias Cut Madeleine Vionnet was a French fashion designer, well known women’s couturière who contributed to the revolution and evolution of women’s fashion. The great Madeleine Vionnet was often referred to by peers as the architect of dressmakers. With her exceptional construction skills and innovative techniques Vionnet carved her own niche in the fashion industry. Throughout the course of 27 years Madeleine Vionnet accumulated success as well as honing in on creative concepts and strategic strategies that help shape the fashion system as we know it. Madeleine Vionnet used the perfect balance of innovation, elegance, as well as experimentation when it came to her design concepts. Vionnet's seemingly simple styles were complex in it’s construction process, cutting, draping, and pinning fabric designs were first done in miniature scales, before actually being produced. Recreating the garments in chiffon, silk, or Moroccan crepe on life-size models. Vionnet utilized a wide range of luxury materials such as crêpe de chine, gabardine, and satin to help bring her vision to life; fabrics that were not commonly used in women's fashion during the 1920s and 30s. She would order fabrics two yards wider than necessary in order to accommodate draping, creating clothes - particularly dresses - that were luxurious and sensual but also simple and modern. Characteristic Vionnet styles that clung to and moved with the wearer included the handkerchief dress, cowl neck, and halter top. She was also the inventor of the bias cut a technique which she protected against imitators, Vionnet had this procedure copyrighted supporting her claim with document of authenticity. Madeleine Vionnet was a revolutionary figure in her own right, helping modernize the way women dressed. Drawing inspiration from Greek goddesses, she created garments with weightless fluidity. Each and every garment designed was not only an article of clothing, but was created to be…

    • 333 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The general layout of the website is eye-catching and easily navigable. Three separate tabs, women’s, men and kids are separated and narrow down to different type of attire giving the customer an easy route to finding the product easily and efficiently.…

    • 422 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Riding the Plus-Size Wave

    • 496 Words
    • 2 Pages

    After consumer perception about typical women is changed, other retailers try to expand to this plus-size market and raise the competition. The company should be aware of competition and try to set appropriate marketing strategies. The key to success in this market is to create stylish clothing to fulfill their need. Since…

    • 496 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    MissyDress UK have large number of products for our customers and new products are added every day on this site. Our innovative marketing department constantly searches for the most fashionable dresses to attract and satisfy the broad demand of our customer base. We are committed to improving the quality of your experience with our wide selection of top notch products at rock bottom prices!…

    • 460 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Shalu

    • 306 Words
    • 2 Pages

    Women tab also displays pictures of formal and informal clothes for women. The clothes displayed are not our only products since it is just our latest fashion designs.…

    • 306 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    website evaluation

    • 585 Words
    • 2 Pages

    For the evaluation of the two website, I choose 3 main criteria, such as "The content of the website", which means, what is the objective of the company? What are the organization's goals by creating this website? Secondly, the "Design" is important, why the company used this colours, or images, or symbols? If the website have dynamic and clear pages, it's better to draw the attention of the visitors. Finally, if the website are "visible" on social networks for instance, and the navigation has to be "easy" for the target audience that they want to reach.…

    • 585 Words
    • 2 Pages
    Good Essays