Swot Analysis of Carnival Cruise Lines
Swot analysis of Carnival Cruise Corporation
Table of Contents
Introduction
SWOT Analysis 3
Strengths 3
Weaknesses 5
Opportunities 6
Threats 7
Mission Statement of Carnival Corporation 8
References 9
SWOT Analysis
Strengths
* Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival, revenues and passenger interests and participation has increased exceedingly. Carnival has not shown any signs of decline in cliental numbers and they are still an ongoing growth pattern. * Over the years Carnival has acquired many companies, like P&O Princess cruises, from different market segments of the cruise industry * In 2003, Carnival became the largest leisure travel company and made it to the top of global vacationing. * The company restored the Calypso (Jacques Yves Cousteau’s Ship) and opened it to conservation education of science and the environments. * Carnival constructed the largest “fun ship” (2002) and was they were the first to bring the “fun ship” to the Hawaiian and Alaska market. * Possible clients are able to book their cruise through travel agencies on the website or through Carnival directly. * As Carnival keeps on bringing in new ships, some clients want to return to see the new and improved models. * Carnival uses many various methods to advertise thus many possible clients are made aware of their services. * The organization makes use of many computer reservation systems like Galileo and World span. * Carnival is part of an organization that prevents pollution thus they have tanks that catches their grey water and only dispose of it while on the move in the ocean. * There is a set standard that they have to follow; this prevents unhappy clients and broken promises.
Weaknesses
* Carnival never states that they take proper care of their HR matters and their staffs
Table of Contents
Introduction
SWOT Analysis 3
Strengths 3
Weaknesses 5
Opportunities 6
Threats 7
Mission Statement of Carnival Corporation 8
References 9
SWOT Analysis
Strengths
* Carnival is the largest and most successful international cruise line and currently has 81 vessels working worldwide. * From the beginning of the Corporation Carnival, revenues and passenger interests and participation has increased exceedingly. Carnival has not shown any signs of decline in cliental numbers and they are still an ongoing growth pattern. * Over the years Carnival has acquired many companies, like P&O Princess cruises, from different market segments of the cruise industry * In 2003, Carnival became the largest leisure travel company and made it to the top of global vacationing. * The company restored the Calypso (Jacques Yves Cousteau’s Ship) and opened it to conservation education of science and the environments. * Carnival constructed the largest “fun ship” (2002) and was they were the first to bring the “fun ship” to the Hawaiian and Alaska market. * Possible clients are able to book their cruise through travel agencies on the website or through Carnival directly. * As Carnival keeps on bringing in new ships, some clients want to return to see the new and improved models. * Carnival uses many various methods to advertise thus many possible clients are made aware of their services. * The organization makes use of many computer reservation systems like Galileo and World span. * Carnival is part of an organization that prevents pollution thus they have tanks that catches their grey water and only dispose of it while on the move in the ocean. * There is a set standard that they have to follow; this prevents unhappy clients and broken promises.
Weaknesses
* Carnival never states that they take proper care of their HR matters and their staffs
References: Fred, D. R., 2011, Strategic management, concepts and cases, 13th edition, Pearson Education, Prentice Hall