Carnival Cruise Vacation
Vision Statement: It is our vision to continue to be the world's #1 vacation provider at land and at sea.
Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.
Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both land and at the sea.(1,2,3,6,7) We provide the best travel experiences that cater to a variety of different lifestyles and budgets which provide unrivaled value for our customers.(1,2,3,6,7) We continue to be innovators and use the latest technologies …show more content…
• It has approximately 2% more growth rate than Royal Caribbean.
• They have a higher operating margin than Royal Caribbean.
• They have more than 4 times more net income than Royal Caribbean.
Threats:
Economics Threats:
• The travel industry is greatly affected by the economy which means that the fluctuation of economic conditions has a big impact on the amount of people who have disposable income to go on vacations.
• This industry is sensitive to the economic condition such as unemployment, reduction in discretionary income, inflation or recession, interest rates, foreign exchange, and such. Any major adverse economic condition can result in a drastic change in their profitability.
Social, Cultural, Demographic, and Environmental Threats
• Any severe weather conditions can cause them to make detours which can cost them money.
• Severe weather conditions could cause damage to the vessel which causes expenses to rise.
• Customers might get injured during severe weather which could result in lawsuits if safety procedures are followed by the …show more content…
• The company has a stated set of objectives which they can use to measure the success of their strategies.
Production and Operational Strengths
• They have a 6% increase in the number of cruise ticket sales.
• They wasn't a significant increase in liabilities. Long-term debt and Assets both increased at the same rate due to increase in the number of new ships.
• They have signed agreements to build 20 additional cruise ships that are scheduled to be realized between March 2007 and June 2011. They expect this to increase their customer capacity by 34.3%
Marketing Strengths
• They are the largest cruise line in the world which gives them the resources to market their company.
• Carnival has an excellent interactive Web site, which offers vacationers the opportunity to scan locations, packages, prices, promotions, and so on. They use this to entice vacationers to travel with them.
• They offer discounted cruises, singles cruises, resident discounts, different departure locations, VIP savings, elderly packages, special meals, holiday packages, coupons via the web and many other
Mission Statement (Current): Our missions is to deliver exceptional vacation experiences through the world's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.
Mission Statement (Proposed): It is the mission of Carnival cruised to provide our customers with the best vacation experience on both land and at the sea.(1,2,3,6,7) We provide the best travel experiences that cater to a variety of different lifestyles and budgets which provide unrivaled value for our customers.(1,2,3,6,7) We continue to be innovators and use the latest technologies …show more content…
• It has approximately 2% more growth rate than Royal Caribbean.
• They have a higher operating margin than Royal Caribbean.
• They have more than 4 times more net income than Royal Caribbean.
Threats:
Economics Threats:
• The travel industry is greatly affected by the economy which means that the fluctuation of economic conditions has a big impact on the amount of people who have disposable income to go on vacations.
• This industry is sensitive to the economic condition such as unemployment, reduction in discretionary income, inflation or recession, interest rates, foreign exchange, and such. Any major adverse economic condition can result in a drastic change in their profitability.
Social, Cultural, Demographic, and Environmental Threats
• Any severe weather conditions can cause them to make detours which can cost them money.
• Severe weather conditions could cause damage to the vessel which causes expenses to rise.
• Customers might get injured during severe weather which could result in lawsuits if safety procedures are followed by the …show more content…
• The company has a stated set of objectives which they can use to measure the success of their strategies.
Production and Operational Strengths
• They have a 6% increase in the number of cruise ticket sales.
• They wasn't a significant increase in liabilities. Long-term debt and Assets both increased at the same rate due to increase in the number of new ships.
• They have signed agreements to build 20 additional cruise ships that are scheduled to be realized between March 2007 and June 2011. They expect this to increase their customer capacity by 34.3%
Marketing Strengths
• They are the largest cruise line in the world which gives them the resources to market their company.
• Carnival has an excellent interactive Web site, which offers vacationers the opportunity to scan locations, packages, prices, promotions, and so on. They use this to entice vacationers to travel with them.
• They offer discounted cruises, singles cruises, resident discounts, different departure locations, VIP savings, elderly packages, special meals, holiday packages, coupons via the web and many other