Carnival Airline: Strategic Audit
Carnival Cruise Lines
Strategic Audit
Group 2:
Michael Kenlan
Karen Maxwell
Brian McKearney
Tara Murphy
Zach Smith
MIE 480, Spring 2010
North Carolina State University
Table of Contents
Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy 4 Financial Strategy and Improvements 5 Recommendations 6 Conclusion 7 References 8
Executive Summary
Carnival Cruise Lines operates in the leisure travel market of the tourism industry. The barrier to entry is extremely high …show more content…
A vacationer could choose to go to a theme part, a land resort, or go straight to their destination of choice by plane instead of cruising there. Price wise, a carnival cruise is defiantly the best option when you consider that lodging and food is included in the price. Beaches land resort offers a package that is within a hundred dollars of a carnival cruise if you take into account Beaches Resorts include things such as kayaking and snorkeling in their price but there is an additional charge to participate in these activities on a Carnival Cruise. Vacations at Sandals resorts and Disney World are considerably more …show more content…
Ship suppliers are dominated by a few builders leaving very few options for choices but one good thing to note is that it would not be plausible for suppliers of ships to decide one day that they just wanted to use the ships themselves. With the amount of supplies to make a ship a cruise ship and the manpower needed to run a ship it is not a likely threat. Cruise ships are affected by inflation just as everyone else who buys furniture, toiletries and food. * * Other Stakeholders * Other stakeholders include employees and shareholders. Employees of Carnival are compensated more favorably than those of competitors, making it less likely that employees will make the decision to leave for another cruise line. Shareholders of Carnival suffered from a really big slump during the economic downturn but Carnival is recovering, slowly, but it is recovering. Stock prices have gradually been going up for the past year. * Internal Environment Analysis
Carnival Cruise Line Business Model and
Strategic Audit
Group 2:
Michael Kenlan
Karen Maxwell
Brian McKearney
Tara Murphy
Zach Smith
MIE 480, Spring 2010
North Carolina State University
Table of Contents
Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy 4 Financial Strategy and Improvements 5 Recommendations 6 Conclusion 7 References 8
Executive Summary
Carnival Cruise Lines operates in the leisure travel market of the tourism industry. The barrier to entry is extremely high …show more content…
A vacationer could choose to go to a theme part, a land resort, or go straight to their destination of choice by plane instead of cruising there. Price wise, a carnival cruise is defiantly the best option when you consider that lodging and food is included in the price. Beaches land resort offers a package that is within a hundred dollars of a carnival cruise if you take into account Beaches Resorts include things such as kayaking and snorkeling in their price but there is an additional charge to participate in these activities on a Carnival Cruise. Vacations at Sandals resorts and Disney World are considerably more …show more content…
Ship suppliers are dominated by a few builders leaving very few options for choices but one good thing to note is that it would not be plausible for suppliers of ships to decide one day that they just wanted to use the ships themselves. With the amount of supplies to make a ship a cruise ship and the manpower needed to run a ship it is not a likely threat. Cruise ships are affected by inflation just as everyone else who buys furniture, toiletries and food. * * Other Stakeholders * Other stakeholders include employees and shareholders. Employees of Carnival are compensated more favorably than those of competitors, making it less likely that employees will make the decision to leave for another cruise line. Shareholders of Carnival suffered from a really big slump during the economic downturn but Carnival is recovering, slowly, but it is recovering. Stock prices have gradually been going up for the past year. * Internal Environment Analysis
Carnival Cruise Line Business Model and