Swot Analysis

Topics: Management, Strategic management, Future Pages: 3 (767 words) Published: December 4, 2011
SWOT Analysis

SWOT Analysis: “On the Water” A Mediterranean Restaurant Business Plan The business plan I selected is a Mediterranean restaurant that is to be built in on the Sunset Strip in Hollywood. This plan seems fairly reasonable and has a high chance of success. I chose this plan for a couple of reasons. First of all, many aspects of this plan are in an area where I have a little bit of experience. Being part of a failing restaurant opens your eyes to many struggles and the many obstacles business owners face. The other reason I chose this plan is because I am Lebanese, so I thought it would be fun to read the plan and fantasize about owning and opening a Mediterranean restaurant in a place that I would love to live. The hardest part of a business plan being successful or being accepted by a bank is the financial analysis and capital. From experience in working in a bank and seeing the plans come in, there needs to be substantial evidence of success and cash equity for them to become the lenders. Only having enough for the first six months does not promise too much, there are going to be peaks and off seasons in any business, so it would be better to be more prepared than having a slight shortfall.

This restaurant will be led by an extremely knowledgeable and talented manager, with 12 years of experience with us and 20 years of experience cooking for her large family in Greece. The business model seems well developed and researched, covering all aspects of a successful business plan. The product is sure to satisfy a majority of our customer’s needs with a variety of choices and an elegant atmosphere. Our target segments have been researched and graphed to show the accuracy of the market area. The leadership of this restaurant is fully equipped to manage, train, recruit and operate sufficiently and productively. With the years of experience and the crucial training of our employees, there should be impeccable service...
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