MARKETING COMMUNICATIONS PLAN
(NESTLE KOKO KRUNCH)
DRAFT I – THE INDUSTRY
BONGALOS, ALEXIS S.
ROJO, JOHN EMMANUEL S.
EMG 111 – B1
PROF. MARVIN I. NORONA
Nestlé Koko Crunch is in the Food Processing Industry. This is where the set of methods and techniques used to transform raw ingredients such as goodness of whole grain and it provides eight essential minerals, plus iron and calcium into food to the consumption by humans. In the Koko Crunch it is a food processed with typical refined grains, like white rice and plain white bread, strip out the other parts of the grain. It uses these to produce attractive, marketable and often long shelf-life food products. Similar processes are used to produce animal feed.
B. Industry Analysis
•The company used to give samples in places that have a lot of number of people. They distribute small pack of the Koko Crunch in train stations, schools entrance, in grocery store etc. •They used to have advertising such as TV commercial, billboards and magazine prints. •It attracts most kids by having a free toy in the big bag/box of the Koko Crunch. •You can find Nestle Koko Crunch in save more, pure gold, super8 and in other supermarkets worldwide. •With a total workforce of approximately 225,000 people and some 479 factories worldwide, Nestlé is not only Switzerland's largest industrial company, but it is also the world's largest food company. Nestlé products are available in every country around the world. •Nestlé Standardizes On Symantec Technology - World's Largest Food Company Buys 100,000 Seat Licenses for Symantec Antivirus, pcAnywhere and Ghost Solutions for Global Implementation. •EBay one of the UK's largest shopping destinations it helps the Nestle Company because customers can now buy Nestle products through the use of internet. 2.Macro-Environmental Analysis (Discusses each of the 7 factors - CDENTPC) Competitive Forces
Intensive of Rivalry
Threat of Substitutes
Threat of New EntrantsRelatively strong
Family life cycle
Young, single; young, married, no children; young, married, youngest child 4; married, youngest child 4 or over; older, married, with children; older, married, no children under 18; older, single; other
Under P10,000;P10,000-P15,000;P15,000-P20,000;P20,000-P30,000;P30,000-P50,000;P50,000-P100,000;P100,000 above
Professional and technical; managers, officials, and proprietors; clerical sales; craftspeople; forepersons; operatives; students; homemakers; unemployed; grade school or less; high school; high school graduates; college; college graduate.
Catholic, Protestant, Jewish, Muslim, Hindu, Other
White, Black, Asian, Hispanic
Baby Boomers, Generation X
North American, South American, British, French, German, Italian, Japanese, other
Upper lowers, working class, middle class, upper middles, lower uppers, upper uppers Economic Forces
Stage of the economic cycle
Value of the dollar, Inflation, Decline in gross national product, decreases in interest rates
Growth in gross national product, increases in interest rates
Interest rate, balance of payments, monetary policy, fiscal policy, corporate investment, employment, and pricing decisions.
Agricultural (for the grain)
Drought, irrigation, pest,
Lacking of supplies/late delivery
-Use most of latest technology (in researching, producing…) - Try to find new way of create new product
- Improve the quality of products....