Nestle Change

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  • Topic: Nestlé, Milk, Peter Brabeck-Letmathe
  • Pages : 2 (725 words )
  • Download(s) : 140
  • Published : July 7, 2011
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Nestlé is a multinational packaged food and beverage company founded and headquartered in Vesey, Switzerland. Nestlé Company is the world's first company to make infant cereal. Henri Nestlé is the chemist who starts to do research on baby food in year 1867. His products soon became known worldwide after introducing a baby drink, which is his new product. In 1905, Nestlé Company merged with Angle-Swiss Condensed Milk Company and after that Nestlé Company produced milk chocolate.

Nestlé has a wide range of products across a number of markets including coffee, bottled water, other beverages, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and pet food. Because of its variety production, now Nestlé becomes of the largest food companies in the world, marketing over 8500 brands and 30,000 products.

Nestlé has almost 500 factories around the world and employs more than 200,000 employees worldwide. Nestlé operates in nearly 100 countries across 5 continents and the brand is trusted and confident for its customers to consume. Under the leadership of Peter Brabeck- Letmathe, Nestle went through second-order change. According the National Academy for Academic leadership “Second-order change is deciding – or being forced – to do something significantly or fundamentally different from what we have done before. The process is irreversible: once you begin, it is impossible to return to the way you were doing before. Second- order, discontinuous change is transformational, radical, and fundamentally alters the organization at its core. Second- order change entails not only developing but transforming the nature of the organization. Below I have listed a few examples of this second order change: • Nestlé only sold through sales agents to countries outside of its home market. • Its launch into the American market was initiated when the First World War increased demand for dairy...
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