Preview

Swot Analysis

Better Essays
Open Document
Open Document
911 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis
Principle of Management 303
SWOT ANALYSIS
Professor Kasongo

“Burger King, the second-largest Burger chain in the United States, behind McDonald’s according to (Velasco, S. 2012)”. Burger King Corporation was founded in 1954 by James Mclamore and Daniel Edgerton, beginning the Burger King legacy of flame broiled beef and commitments to quality ingredients and friendly service (Burger King 2012).
Burger King continues to make a positive impact in the community through their vision for food, speed, and customer experience. That’s why there mission statement is “We prepare and sell quick service food to fulfill our guest needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all over business affairs ethically and with the best employees in the mild south. We will continue to grow profitably and responsibly and provide career advancement opportunities for every willing member of our organization.” (Farfen, Barber 2012).
Burger King Organization has strengths and weakness that sets them apart from there increasing competition. This could adversely affect the company’s market shares and margin. One of the organization strengths is strong market position. Burger King holds about 15% of the fast food hamburger restaurant (FFHR) market in the US. This strength is distinctive competence because the company leverages its strong market position to gain economies of scales and increase its bargaining power. (Burger King Swot Analysis 2007).
A second strength is brand image. Burger king serves one of the world’s favorite and well-known brands including the whopper sandwich, the tender crisp, chicken sandwich, chicken tenders and the BK Veggie Burger. This strength is distinctive competence because the company’s established brand image has enabled it to penetrate various global markets and complete with regional players effectively. (Burger King Swot Analysis 2007).
One of the organization weaknesses is market


References: 1. Velasco, Schuyler. (2012, Jan 19). Burger King Delivery: Have it your way. At Home. Christian Science Monitor p.n. PAG. 2. Burger King. (2012). Great Food Comes First. www.bk.com/en/us/compnay-info/about-bk.html. 3. Barbara, Farfar. (2012). About.com Guide. Burger King Mission Statement-Vision for, Food, Speed, and Customer Experience. www.retailindustry.about.com/ed/retailbestpractices/ig/company-mission-statement/Burger-King-mission-statement.htm 4. Burger King Corporation SWOT Analysis (2007). Burger King Corporation Swot Analysis 1. 5. Jennings, Leach. (2011). Chains Practice Franchise. Diplomacy Nation’s Restaurant News, p 45 (21), 1-18. 6. Griffin, Ricky 10th Edition. Management Copyright 2011 South-Western College
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt 4010 Week 1 Marketing Strategy
    • 718 Words
    • 3 Pages

    Mkt 4010 Week 1 Marketing Strategy

    First, the long-term objective must be acceptable by those whom the objective was meant to serve. Second, the objective must be flexible; otherwise, striving to complete an objective while ignoring outside factors may null the results or may be harmful to the organization. The objective must be measurable over time and motivate those that will carry out the work. The fifth and sixth characteristics are the objective must be understandable and achievable. The authors will define Burger King’s Long-term objectives as they align to the following areas: market position, image, public responsibility, and product innovation. Nowadays Burger King Corporation is the second largest fast-food chain in the United States, trailing only McDonald's. The company has more than 10,400 franchises and owns about 1,000 for chain wide, with locations in all 50 states and 56 countries around the world. The company serves 15.7 million customers each day and over 2.4 billion Burger King Hamburgers are sold each year across the…

    • 718 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Urger King Seeking Consistency
    • 5688 Words
    • 23 Pages

    Urger King Seeking Consistency

    BURGER KING SEEKING CONSISTENCY Burger King: Seeking Consistency in Leadership and Image For nearly 60 years, Burger King has served flame-broiled hamburgers at an affordable price. In this sense, the fast-food chain best known for its over-sized sandwich has been nothing…

    • 5688 Words
    • 23 Pages
    Better Essays
    Read More
  • Powerful Essays

    Mcdonalds Australia Human Resources
    • 7731 Words
    • 31 Pages

    Mcdonalds Australia Human Resources

    The McDonalds organisation is committed to QSC – quality, service and cleanliness. In doing this they are striving towards gaining trust and respect from their customers. The restaurant chain primarily sells fast and convenient foods such as hamburgers, fries, chicken products and desserts, but also caters for the health conscience by delivering heart tick approved meals and deli choice options. As part of their marketing mix they have differentiate themselves from competitors by placing an emphasis on customer satisfaction and the customer experience as whole. In comparison to Hungry Jacks “the burgers are better” slogan which stresses only the burgers are better.…

    • 7731 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    M1 & D1 - Compare the Effectiveness of the Concepts and Principles Applied to the Marketing of Products by the Two Organisations. Evaluate the Concepts and Principles Applied to the Marketing of Products by a Selected
    • 3128 Words
    • 13 Pages

    M1 & D1 - Compare the Effectiveness of the Concepts and Principles Applied to the Marketing of Products by the Two Organisations. Evaluate the Concepts and Principles Applied to the Marketing of Products by a Selected

    Burger king often abbreviated as BK, Burger King is a global company. The first thing that comes into your mind when hearing or reading the word Burger King is that it makes you think of a tasty Burger. Burger King is known as the kings of burgers.…

    • 3128 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    In-N-Out Burger Case Study
    • 1212 Words
    • 5 Pages

    In-N-Out Burger Case Study

    In-N-Out Burger’s customer-driven marketing strategy is very effective. They know that to have satisfied customers they must have happy, and motivated employees. In-N-Out pays their employees very well compared to other burger chains salaries and offers multiple benefits for all of its workers. This keeps the employees happy, which in turn, makes the customers feel good about eating there (Principles 33-34). In-N-Out Burger needs to deliver superior value to their customers by constructing and integrating a marketing plan. This plan incorporates a supply and distribution system that is unique to the industry. Many of In-N-Outs competitors have a complex distribution service with food products coming from factories all over the country. In-N-Out has always kept their menu simple, by never changing it. They keep company owned distributors close to their stores, they use only fresh foods, and none of their ingredients are prepared in a factory (Principles 33). Customers value this business strategy, which is what In-N-Out wants to create higher customer satisfaction.…

    • 1212 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Burger King/Tim Hortons SWOT analysis
    • 972 Words
    • 7 Pages

    Burger King/Tim Hortons SWOT analysis

    When looking at the internal factors of Burger King (BK) and Tim Horton’s (TH), the largest weakness is Burger King’s poor brand image. BK has global brand recognition but the poor image could be challenging to overcome and could even negatively impact TH’s image. TH’s image has allowed them to gain 70% of the market share in baked goods and 75% in coffee within the industry in Canada. In addition to TH’s high quality coffee they have followed trends by adding healthier options over the years, making their product offering a strength in today’s market. BK has not followed social trends, and instead has held out on the addition of healthier options and promoted their high calorie, high fat food. BK’s refusal to focus on healthier options is a weakness in today's environment and also a weakness going forward if they do not change. TH’s revenue growth, same-store sales growth and market share are a strength that can help stabilize BK’s slumping sales. It also means that TH’s…

    • 972 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Mcdonals V.S Burger King
    • 706 Words
    • 3 Pages

    Mcdonals V.S Burger King

    2. Burger King is known to provide the customer with many choices and also to provide quicker service.…

    • 706 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Restaurant Evaluation
    • 928 Words
    • 4 Pages

    Restaurant Evaluation

    Once I entered the restaurant, I was met by the aroma of grilling hamburgers and other foods, which is not usually the norm in other fast food restaurants, where food is mostly micro waved. The interior of the restaurant is well designed, spacious to allow many people to be served at the counter without much congestion. Their prices are well marked on the menu, which is well labeled with pictures that are just as alluring as the aroma. Just as their phrase suggests, "Have it your way," one can ask their hamburger to be made the way they want. This makes it ideal for everybody rather than having to standardize everything to suit all, which is not possible. For instance, when ordering a whopper, you can choose what to be included in it to suit your preference. This makes it a strong point for people who want a hamburger served with what they want. On the other hand, it serves as a weakness since having to order it the way you want takes a little more time and this requires patience. The tables are well set with enough space between them and decoration is just good for a fast food…

    • 928 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mcdonalds vs Burgerking (Persuasive Essay)
    • 912 Words
    • 4 Pages

    Mcdonalds vs Burgerking (Persuasive Essay)

    The fast food industry in is very competitive. McDonalds and Burger King are two of the most famous fast food chains around the world. Though they are booth fast food burger restaurants they are many distinct differences. With the information gathered below you can see without a shadow of a doubt McDonalds, is a superior restaurant than Burger King.…

    • 912 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Compare and Contrast Essay: McDonald's and Burger King

    • 1090 Words
    • 3 Pages

    Compare and Contrast Essay: McDonald's and Burger King

    McDonald's and Burger King remain two of the most popular fast food restaurant choices for those looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether they call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods., In order to choose between them, one must look deeper than the menu. Both Burger King and McDonald's offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising.…

    • 1090 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mcdonald's vs. Burger King
    • 621 Words
    • 3 Pages

    Mcdonald's vs. Burger King

    Although McDonald’s and Burger King are the two largest fast food restaurants in the world, McDonald’s service and quality far exceeds Burger King’s. This would be considered important information to people who consume food or require services at McDonald's or Burger King, whether on a regular basis or not so constantly. This information could also be useful to employees who are new to the companies and to perspective investors or buyers.…

    • 621 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mcdonalds Marketing Report
    • 728 Words
    • 3 Pages

    Mcdonalds Marketing Report

    The assimilation of McDonald’s Golden Arch concept within Switzerland’s hotel and lodging industry did not present an easy transition. As a result, McDonalds was required to use all of their available strengths and abilities in order to achieve success. It is important that when focusing on strengths, the company perceives it from the point of view of their customers.…

    • 728 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Burger King International
    • 1284 Words
    • 6 Pages

    Burger King International

    Burger King, previously known as InstaBurger King in 1954, is the world’s largest flame-broiled fast food restaurant chain (Daniels, Radebaugh & Sullivan, 2011). Burger Kings core competency lays in the way it cooks its burgers- by its flame broiled method as opposed to grills that fry and also the option that it offers its customers as to how they want their burgers (“have it your way” theme), (Daniels, Radebaugh & Sullivan, 2011).…

    • 1284 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Ghana market analysis for Burger King
    • 8084 Words
    • 29 Pages

    Ghana market analysis for Burger King

    Burger King is a global-American chain of fast food restaurants, originating from Miami, Florida. The company was founded in 1953 by David Edgerton and James McLamore and currently operates over 13,000 outlets in 79 countries. The company menu has transitioned from their traditional hamburger, fries and soda to a wider variety. Approximately 90% of their outlets are privately held franchises, leaving the company relying solely on franchise fees. Their major global competitors include:…

    • 8084 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Good Essays

    McDonalds: Customer Driven
    • 1440 Words
    • 5 Pages

    McDonalds: Customer Driven

    References: McDonald Mission and Corporate Values :: AboutMcDonalds.com. (n.d.)._" Official Global Corporate Website :: AboutMcDonalds.com_. Retrieved March 24, 2012, from http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html…

    • 1440 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics