Mcdonalds Australia Human Resources
Final Report | March 29
2010
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Strategy and Key HR Challenges
Organisation’s Background
One of our group members currently holds a position at a McDonalds franchise on the Gold Coast. As a team we have collectively decided to take full advantage of this connection, and establish a sponsorship agreement with the Coolangatta Store. This store is one of four that the owner Michelle and Peter Orton own and run; Marina Mirage, Burleigh Heads, Coolangatta and Tweed Centro these four stores currently make up the over 780 McDonalds franchises Australia wide employing around 85,000 people. The Coolangatta store we will be focusing on consists of six fulltime managers, an area co-ordinator, six crew trainers and 28 crew members
The McDonalds organisation is committed to QSC – quality, service and cleanliness. In doing this they are striving towards gaining trust and respect from their customers. The restaurant chain primarily sells fast and convenient foods such as hamburgers, fries, chicken products and desserts, but also caters for the health conscience by delivering heart tick approved meals and deli choice options. As part of their marketing mix they have differentiate themselves from competitors by placing an emphasis on customer satisfaction and the customer experience as whole. In comparison to Hungry Jacks “the burgers are better” slogan which stresses only the burgers are better.
Organisational Culture
The McDonalds organisation has a very distinctive culture. Their mission statement illustrates the importance the company holds in creating a happy and productive work force. With statements such as “At McDonald’s, people are the key to our success”.
McDonalds is also involved in numerous charities such as The Ronald McDonald house, Camp Quality, Queensland swimming and countless others. The atmosphere which the company wished to create is outlined best on their website “Your trust is a precious asset to our business. We strive to preserve and
2010
| | |
Strategy and Key HR Challenges
Organisation’s Background
One of our group members currently holds a position at a McDonalds franchise on the Gold Coast. As a team we have collectively decided to take full advantage of this connection, and establish a sponsorship agreement with the Coolangatta Store. This store is one of four that the owner Michelle and Peter Orton own and run; Marina Mirage, Burleigh Heads, Coolangatta and Tweed Centro these four stores currently make up the over 780 McDonalds franchises Australia wide employing around 85,000 people. The Coolangatta store we will be focusing on consists of six fulltime managers, an area co-ordinator, six crew trainers and 28 crew members
The McDonalds organisation is committed to QSC – quality, service and cleanliness. In doing this they are striving towards gaining trust and respect from their customers. The restaurant chain primarily sells fast and convenient foods such as hamburgers, fries, chicken products and desserts, but also caters for the health conscience by delivering heart tick approved meals and deli choice options. As part of their marketing mix they have differentiate themselves from competitors by placing an emphasis on customer satisfaction and the customer experience as whole. In comparison to Hungry Jacks “the burgers are better” slogan which stresses only the burgers are better.
Organisational Culture
The McDonalds organisation has a very distinctive culture. Their mission statement illustrates the importance the company holds in creating a happy and productive work force. With statements such as “At McDonald’s, people are the key to our success”.
McDonalds is also involved in numerous charities such as The Ronald McDonald house, Camp Quality, Queensland swimming and countless others. The atmosphere which the company wished to create is outlined best on their website “Your trust is a precious asset to our business. We strive to preserve and