Study of Consumer Behaviour for New Product Development (High-Tech Gadgets)

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The technological advancement in the past ten years has brought drastic changes to the life of mankind. It not only helps in saving time and human effort, but also simplifies the access to information and brings people together from different places. The galloping development of technology has no doubts bringing benefits to average people’s life. Diverse high-tech gadgets applying the latest technologies therefore have emerged. Consumers integrate those high-tech gadgets into their daily life. Nowadays, high-tech gadgets are an integral part of the life of mankind.

Smartphone is one of the most distinguished technological gadgets in the digital era. It is a mobile phone that can be used as a small computer (Cambridge Dictionaries Online). Most smartphones have the capability to display photos, play videos, check and send e-mail, and access to the Internet. Modern smartphones support third-party applications, which provide limitless functionality ( Increase popularity of smartphones can be noticed. According to Gartner statistics, 417 million new handsets were sold in the third quarter of 2010, which increased 35 percent from third quarter 2009.Within these new phone sales, smartphone sales grew 96 percent from the third quarter last year, and smartphones accounted for 19.3 percent of overall mobile phone sales in the third quarter of 2010 (Gahran, 2010). The popularity of smartphone can be observed in Asia Pacific as well. Harun (2011) pointed out “[p]enetration of smartphones stands at more than 40 percent in Western Europe and 38 percent in the U.S. as consumers snap up the latest models and download apps. While fewer than 20 percent of Asia Pacific mobile users currently have smartphones, interest in upgrading is high: nearly half of consumers intend on buying a smartphone in 2011, according to Nielsen research.” Predictably, the prevalence of smartphone will penetrate into China, especially at the period when Chinese economic growth is...
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